Director, Pricing Strategy

About this role

Astera Labs (NASDAQ: ALAB) provides rack-scale AI infrastructure through purpose-built connectivity solutions. By collaborating with hyperscalers and ecosystem partners, Astera Labs enables organizations to unlock the full potential of modern AI. Astera Labs’ Intelligent Connectivity Platform integrates CXL®, Ethernet, NVLink, PCIe®, and UALink™ semiconductor-based technologies with the company’s COSMOS software suite to unify diverse components into cohesive, flexible systems that deliver end-to-end scale-up, and scale-out connectivity. The company’s custom connectivity solutions business complements its standards-based portfolio, enabling customers to deploy tailored architectures to meet their unique infrastructure requirements. Discover more at www.asteralabs.com .

Role Overview

Astera Labs is seeking a highly strategic and commercially focused Director, Pricing Strategy to define and drive the company's global pricing strategy across its semiconductor, connectivity, software, and platform solutions portfolio.

This role sits at the center of Astera Labs' commercial decision-making and is accountable for three outcomes:

• Define pricing and monetization strategies that strengthen competitive positioning, reflect customer value, and support profitable growth across existing and emerging businesses.

• Institutionalize pricing governance through clear policies, guardrails, approval models, and decision frameworks that improve speed, consistency, and discipline.

• Build a scalable pricing capability over time, including the processes, metrics, tools, and organizational foundations needed to support the company's next phase of growth.

The ideal candidate combines deep semiconductor industry experience with strong business acumen, financial expertise, market insight, and executive presence. This individual understands how technology differentiation, product performance, customer value, competitive dynamics, costs, and market demand interact to influence pricing decisions.

This leader must be equally effective shaping internal strategy and representing Astera Labs externally in senior-level customer and partner pricing discussions. They should be comfortable engaging directly with customer procurement, business, and product stakeholders, especially in complex or ambiguous situations where pricing positions are still being developed.

Key Responsibilities

• Pricing Strategy & Monetization

• Define and evolve Astera Labs' global pricing strategy across semiconductor products, software offerings, connectivity solutions, and strategic commercial programs.

• Develop pricing methodologies that balance customer value, competitive positioning, market adoption, profitability, and long-term business objectives.

• Partner with Product Management to develop pricing, packaging, and monetization strategies for new products, platforms, and emerging business opportunities.

• Analyze market dynamics, customer buying behavior, competitive offerings, and industry trends to identify pricing opportunities and risks.

• Develop and maintain pricing models that incorporate value-based pricing, competitive benchmarking, product cost structures, and financial objectives.

• Evaluate price-per-performance positioning and other key market metrics to ensure Astera Labs remains competitively positioned across target markets and customer segments.

• Develop pricing recommendations using customer value, competitive intelligence, market positioning, cost structures, and strategic objectives.

• Influence product portfolio strategy through pricing insights, profitability analysis, market intelligence, and commercial recommendations.

• Pricing Governance & Frameworks

• Develop and own Astera Labs' pricing governance framework, including pricing policies, discount governance, pricing authority levels, approval processes, and exception management.

• Establish scalable pricing processes that balance business agility with financial discipline and margin objectives.

• Define pricing approval workflows and governance models for strategic customer opportunities, pricing exceptions, discount approvals, and new product introductions.

• Create and maintain pricing guardrails, discount thresholds, pricing corridors, and escalation procedures that improve pricing consistency across the organization.

• Partner with Executive Leadership, Finance, Sales, and Product Management to ensure pricing governance aligns with company strategy and growth objectives.

• Provide guidance on discounting policies, customer segmentation strategies, list pricing, pricing structures, and deal governance.

• Cross-Functional & Executive Partnership

• Facilitate cross-functional pricing reviews for strategic opportunities, major customer negotiations, new product introductions, and significant commercial initiatives.

• Support executive reviews of strategic customer opportunities, pricing exceptions, and complex commercial agreements.

• Partner with Finance and Operations to understand product cost drivers, manufacturing economics, supply chain dynamics, and gross margin performance.

• Collaborate closely with Sales, Product Management, Finance, Marketing, Operations, and Executive Leadership to drive alignment on commercial decisions.

• Customer Engagement & Scaling the Function

• Engage directly in senior-level customer and partner pricing discussions where needed, particularly for strategic accounts, new market opportunities, or complex negotiations.

• Establish key pricing performance metrics and reporting frameworks to monitor pricing effectiveness, win rates, margin performance, and price realization.

• Help build and scale Astera Labs' pricing capabilities, processes, tools, and organizational expertise over time.

Basic Qualifications

• Bachelor's degree in Business, Economics, Finance, Engineering, Marketing, or a related field.

• 10+ years of experience in pricing strategy, product marketing, business management, corpo

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