Director of Sales - PCHC

About this role

Join ProMach and shine. Whether you're creative, strategic, persuasive, or mechanically inclined, there’s a place for you here. Be a problem-solver, a closer, a futurist - whatever drives you.

At ProMach, you'll be challenged and rewarded as you help improve packaging performance and shape the future of automation. And we’ll be proud to have you on the journey.  

Do we have your attention? Keep reading. 

The Director of Sales - PCHC is a senior commercial leader responsible for driving revenue growth and expanding market share in the food industry through the sale of integrated capital equipment and engineered solutions. This role combines strategic leadership with hands-on execution, translating business objectives into actionable sales strategies while building a high-performing sales organization.

The Director of Sales will lead complex, consultative sales efforts with PCHC manufacturers, develop and manage a robust pipeline, and coordinate cross-functional teams (engineering, operations, service) to deliver turnkey integrated solutions. This position serves as the link between executive strategy and frontline execution, ensuring consistent performance, strong customer partnerships, and predictable revenue growth.

The Director of Sales reports directly to the Vice President Sales – PCHC and supports ProMach Integrated Solutions and Zarpac Canada integration divisions. ProMach Integrated Solutions (PMIS), based in Greenville, South Carolina, USA, is a leading global provider of packaging line engineering, integration, and productivity services and solutions.  PMIS’s products and services include packaging line system design and integration, performance diagnostics software, mechanical and electrical engineering, project management, technical training, and material handling solutions.  PMIS is a division of ProMach.  ProMach has a diverse customer base, from Fortune 500 companies to smaller, privately held businesses worldwide, which depend on reliable, flexible, technologically advanced equipment and integrated solution sets.  ProMach is headquartered near Cincinnati, Ohio with manufacturing facilities and offices throughout the United States, Canada, Europe and Asia. 

The Director of Sales - PCHC is a senior commercial leader responsible for driving revenue growth and expanding market share in the food industry through the sale of integrated capital equipment and engineered solutions. This role combines strategic leadership with hands-on execution, translating business objectives into actionable sales strategies while building a high-performing sales organization.

The Director of Sales will lead complex, consultative sales efforts with PCHC manufacturers, develop and manage a robust pipeline, and coordinate cross-functional teams (engineering, operations, service) to deliver turnkey integrated solutions. This position serves as the link between executive strategy and frontline execution, ensuring consistent performance, strong customer partnerships, and predictable revenue growth.

The Director of Sales reports directly to the Vice President Sales – PCHC and supports ProMach Integrated Solutions and Zarpac Canada integration divisions.

THE MISSION Drive profitable growth in the PCHC market by partnering with manufacturers to design, justify, and deliver integrated capital equipment solutions that improve throughput, food safety, and operational efficiency—while building long-term customer relationships and a predictable pipeline. • Increase North American customer base in the PCHC market • Meet with clients, lead sales force (both internal and external) with maintaining relationships, negotiating and closing deals • Develop and implement market-driven strategies to achieve revenue goals and the company’s mission • Act as primary point of contact for accounts in the PCHC market with development and execution of business development strategies with identified top targets that are bets position to provide sustainable revenue for ProMach Integrated Solutions and Zarpac Canada • Act as lead in development and execution of sales strategy & presentation that differentiate PMIS’s value proposition and solutions on key opportunities • Negotiate and finalize customer negotiations, working with management and the applications group • Foster, promote and facilitate cross-selling of company-wide products, services, capabilities, and systems focusing on growing ProMach’s global business • Promote a customer-oriented focus and develop consultative customer relationships • Develop and maintain high profile external relationships within customer constituents, trade organizations, etc. • Assist with developing sales/marketing operating budgets • Contribute to sales forecasting activities and set performance goals accordingly in alignment with management objectives • Represent company at tradeshows/association meetings to promote our organization and products

KPIS: 1) Revenue & Profitability • Achievement of quarterly   order intake / revenue targets (%) • Gross margin (%)   on closed projects • Revenue growth within key food segments

2) Pipeline Health & Forecast Accuracy • Pipeline coverage ratio   (e.g., ≥3x quota) • Pipeline value and quality   in target segments • Forecast accuracy (%)   (monthly/quarterly)

3) Sales Effectiveness • Win rate (%)   on qualified opportunities • Average deal size ($) • Sales cycle duration (months)

4) Customer & Account Growth • Growth in   strategic account revenue • Customer retention / repeat business (%) • Expansion of multi-site or enterprise accounts 

JOB REQUIREMENTS: • 7+ years’ experience in B2B capital equipment sales and integration in the PCHC market • Proven leadership skills as a sales/business development executive within the PCHC, packaging or manufacturing industry • Demonstrated track record of building business and customer relationships • Emotional intelligence and adaptability • Accountability & ownership mindset • Pricing strategy and

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