Director of Brand Leadership

About this role

We've made a lot of progress since opening the doors in 1942, but one thing has never changed - our commitment to serve, heal, lead, educate, and innovate.  We believe that every award earned, every record broken and every patient helped is because of the dedicated employees who fill our hallways. 

At Ochsner, whether you work with patients every day or support those who do, you are making a difference and that matters.  Come make a difference at Ochsner Health and discover your future today! 

The Director of Brand Leadership provides strategic oversight of programs to grow Ochsner’s brand prominence, affinity and trust among local, regional and national patients and clinicians. This role is responsible for articulating and maintaining the "Expert Leader" brand position through consistent verbal/ visual identity work and innovative brand programming. The Director works as a primary strategist to define the organization’s voice, align brand initiatives with community stewardship goals and support the Ochsner innovation strategy.

This position will assist the Brand Marketing VP with strategies to strengthen the brand, actively participate in developing the strategic plan for the brand team, foster positive relationships with key stakeholders within the organization and optimize efforts to measure marketing ROI for key audiences. This director will manage employee performance and leadership development. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential duties.

This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at the company's discretion.   Education Required - Bachelor’s degree Preferred - Advanced degree

Work Experience Required - 10 years experience in marketing communications or related field including three years of management experience

Knowledge Skills and Abilities (KSAs) • Must have computer skills and dexterity required for data entry and retrieval of patient information. Must be proficient with Windows-style applications and keyboard. • Effective verbal and written communication skills and the ability to present information clearly and professionally to varying levels of individuals. • Strong analytical skills • Excellent organizational skills and Detailed oriented • Excellent time management skills • Strong presentation skills • Excellent interpersonal skills

Job Duties • Directs the system-wide branding architecture, ensuring all entities and partner relationships galvanize around a unified vision.   • Manages the evolution of brand standards and guidelines, including the proper use of key assets such as Ochsner’s logo, life mark, etc. Oversee the development and management of partner co-branding across all touchpoints.  • Conducts message mapping workshops with key internal partners to translate complex healthcare clinical offerings into consumer-centric narratives.   • Ensures all organizational communications maintain a tone that is personable, positive, rational, warm, and humble, yet confident.  • Consults with marketing and communications partners to ensure content is accessible to all communities.   • Develops integrated brand campaigns that position Ochsner Health as a community steward, specifically highlighting initiatives like "Community Purpose in Action”   • Leverages Ochsner’s brand narrative to communicate a commitment to Ochsner’s mission and culture.  • Partners with internal teams to highlight Ochsner’s as a Role Model for creating positive brand experiences throughout the organization.   • Collaborates with clinical and digital teams to brand Ochsner’s innovation strategy, emphasizing pioneering treatments and emerging technologies like Agentic AI Agents.   • Promotes "innovation sponsorship activations" that enhance brand affinity and showcase Ochsner’s forward-thinking approach to connected care .    • Monitors brand health metrics and integrates market research to differentiate Ochsner Health from competitors in the Gulf South region.   • Establish and maintain ROI metrics for brand marketing efforts. • Manage assigned budget. Responsible for all aspects of financial management including budgeting, coordinating vendor invoicing and tracking payment of program components. • Stay current on industry trends and best practices for brand stewardship and growth. • Collaborate with market research and analytics team on brand reviews and competitive insights projects.

Other related duties as required.  The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time.

Remains knowledgeable on current federal, state and local laws, accreditation standards or regulatory agency requirements that apply to the assigned area of responsibility and ensures compliance with all such laws, regulations and standards.

This employer maintains and complies with its Compliance & Privacy Program and Standards of Conduct, including the immediate reporting of any known or suspected unethical or questionable behaviors or conduct; patient/employee safety, patient privacy, and/or other compliance-related concerns.

The employer is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Physical and Environmental Demands The physical demands described here are representative of those that mus

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