Director, Media Marketing Services

About this role

About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you. Visa will accept applications for this role until at least 08-17-2026 Job Description

The Director, Media   Marketing Services   leads the regional omni-channel media strategy and performance function across LAC, overseeing strategy, technology, governance, agency relationships, and budget   for our marketing initiatives with clients   (banks, merchants, fintech's ,   etc ) . This leader manages a team of media managers and partners with cross-functional and global teams to evolve Visa's go-to-market approach through data-driven, innovative media practices .   

We are   seeking   an entrepreneurial   and AI savvy   Director   to lead media performance for the Marketing   Services   team across Latin America & Caribbean (LAC), driving business results, innovation, and media excellence. This leader owns the regional media strateg ies   and delivery end-to-end—including strategy, technology partners, agency management, negotiations, processes, governance, and ongoing performance optimization—and   is responsible for   elevating how Visa   client’s   plans, activates, and measures media across the region. The role requires deep expertise across   social, creators,   e-retail,   digital   media (programmatic, paid social, VOD,   GEO , and emerging channels),   offline media (OTV, PTV, OOH)   as well as command of modern practices including first-party data strategy,   cookie less   measurement, data clean rooms, AI-driven media planning and optimization, ad tech, tracking, and attribution.   

This leader has strong   client facing   experience on top of media   expertise   as he/she will be working with our partners to create relevant media plans.   

The Director also   influences   ad   tech and media agency management   for marketing services ,   owns   media   billing   control , while serving as the guardian of data privacy standards across all markets. Reporting to the LAC Senior Director of Media, Digital and Content, this leader partners with marketing, business leads, agencies, and local, regional, and global media teams to drive high-visibility campaigns and marketing initiatives. Beyond leading strategy, analytics, and omni-channel execution, the Director   is responsible for   developing and mentoring a high-performing media team, building regional capabilities, and translating Visa's marketing   services   goals into integrated media plans that deliver measurable business impact. Success in this role requires strong business acumen, a test-and-learn mindset, and exceptional communication and leadership skills.  

Essential Functions: 

Strategy & Leadership 

• Lead the regional performance and omni-channel media strategy across LAC for digital and offline media (programmatic, search, social, VOD, TV, OOH), including strategy, technology stack, governance, processes, negotiation, and billing.  

• Own the regional media technology roadmap and stack (AI,   DSP, DMP/CDP, and first-party data infrastructure), setting standards and governance across markets.  

• Act as the senior   lead   contact for media strategy across the region, interfacing with global, regional, and local teams, partners, and agencies.  

Team Leadership & Talent Development  • Lead, mentor, and develop a team of media managers, building capability and driving performance.   • Lead local offline agency planners across multiple markets, aligning strategy, negotiation, programming, and billing.  

Execution & Performance Oversight  • Oversee the planning and execution of integrated media plans across all LAC markets in partnership with media managers and agencies, driving ongoing optimization of ROI, assets, and vendors.   • Partner with the Analytics team to deploy attribution models, track key media metrics, evaluate campaign performance, and continuously   optimize for   media efficiency and integrity.   • Guide the team with recommendations on best formats, publishers, and cost efficiency (CPP, CPM, CPC, CPV, etc.).  

 Data, Privacy & Governance  • Develop and own a first-party   data strategy, serving as guardian of data privacy guidelines and compliance.   • Partner with agencies and global teams to elevate processes in   AI,   tagging, segmentation, DCO, contextual targeting, reporting, tracking, and measurement.  

Budget & Financial Ownership  • Own regional media spend control in partnership with agencies and Finance, ensuring accountability and efficiency.  

Innovation & Center of Excellence  • Establish and champion media best practices, staying ahead of key media trends and driving innovation across the media ecosystem.   • Collaborate with Marketing, IT, and Product teams on the development and implementation of marketing technology tools.   • Drive a test-and-learn culture, continuously evolving Visa's go-to-market approach across the media ecosystem.  

Visa   requires   at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications: • 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred Qualifications: • 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD • 10+ years

Similar jobs

• Director, Marketing — SH Hotels & Resorts · 1 Hotel Nashville
• Director, Marketing and Communications — Texas A&M University System · College Station, TX
• Director of Marketing — Redwoodmaterials · Carson City, NV
• Director of Marketing — Veeva · Remote
• Director of Marketing — Veeva · Remote
• Director of Marketing — Prosper-ai · New York City
• Director of Marketing — Chorusinnovations · Long Beach, CA (Hybrid)
• Director of Marketing — Citizen · New York City