Director, Integrated Media Investment (Temporary)

About this role

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.

We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more.

YOUR ROLE

We are hiring a Director, Integrated Investment in a full time temporary role through August (benefits eligible). As a champion of media investment, the Director is responsible for delivering a level of innovation and excellence in work. The Director's responsibility is in oversight of client media investment oversight:

Video/CTV > Display > Local TV/Audio > OOH/Print > Ad Ops > Programmatic > Search > Social

• Engagement in Enterprise Partnership Program (EPP)

• Lead Agency Negotiator, Client voice & potential New Business

• Consummate communicator Client, Account team and Investment Leadership

The focus is leading the One Marketplace team across direct buys, biddable, offline, procurement - ensuring you bring all channels into one cohesive team and optimal media investment approach.

The Director is the steward of the investment product that is delivered to each client, providing strategic leadership based on an in-depth understanding of each clients’ business, their target consumer and unique category dynamics. This requires expertise in all aspects of media including comms strategy/planning, media planning, media activation/stewardship, media measurement, and performance analytics.

While investment stewardship is the Director’s core responsibility, participation in other acvities is a must. Such as training teams, supporting rollout of new agency processes, supporting agency enterprise deals, rolling out integrated investment model across teams, and more. At Crossmedia it’s more than just doing the job; it’s about doing things the right way. Key responsibilities for a Director include:

Reliable, ethical & operates in the best interest of Crossmedia & clients.

• Leads relationships with clients alongside account leadership, cross functional leadership, and with external partners

• Is fully committed to staff training of team members and serves as a mentor

• Find the best integrated media strategy and approach across buying, bidding, and procuring to get the best pricing and performance for clients

• Develop internal processes to ensure ability to meet cross channel investment needs on businesses

Focuses on a quality product, adhering to Crossmedia's high standards.

• Has a strong foundation in media planning & buying principles

• Own the investment product with and maintain sound rationale in investment selection decision for each plan

• Fully understands the client’s business and challenges, and ensures media KPIs are built directly from these objectives

• Ensure teams across all channels adhere to processes and manage whos doing what by when

• Create overall strategic investment roadmap, media partnerships, learning agendas, innovation, and around-the-corner must-haves and watchouts.

• Negotiate and create effective deals and buying solutions and Joint Business Plans for the client

• Have familiarity across all media investment channels (ie privacy regulations, channel trend evolutions, new tech )

• Stays up to date with marketplace offerings and new opportunities

• Maintain close partnership with Planning as well as other departments to put forward the best media plans and outputs for the client

• Maintain sound buys and ensure strong cross channel reporting and insights

Personal efforts generate satisfaction – clients, team, company.

• Displays a high level of personal dedication and motivation.

• Contributes to Crossmedia culture.

• Participates in training to enhance their professional growth.

• Participates in the recruitment/retention of XM talent.

• Effectively troubleshoots team concerns.

• Builds esprit de corps through strong team

REQUIREMENTS

• 6 + years of experience in media investment and campaign management

• A thorough understanding of the media landscape and how it’s evolving.

• Experience with providing strategic leadership based on an in-depth knowledge of each clients’ business

• Advance media product delivered to clients, fueled by a holistic understanding of advertising and media.

• Liaison between partner agencies, vendors, in-house client strategy/creative teams

• Leverages deep knowledge of media landscapes and market rates to negotiate cost-efficient, high-impact placements that drive client ROI.

• Builds strong relationships with media partners, unlocking premium inventory, added value, and early access to innovative opportunities

• Uses data-driven insights and strategic packaging to craft compelling negotiation points that align with campaign goals an

Similar jobs

• Director, Integrated Media Investment (Temporary) — Crossmediainc · New York, New York
• Director, Media Planning (Temporary) — Crossmediainc · New York, New York
• Director, Media Planning (Temporary) — Crossmediainc · Remote
• Media Buyer, Integrated Media Investment (Temporary) — Crossmediainc · New York, New York
• Media Buyer, Integrated Media Investment (Temporary) — Crossmediainc · Remote
• Director, Paid Media (Temporary) — Authenticbrandsgroup · New York, New York
• Group Director, Integrated Media Investment — Crossmediainc · New York, New York
• Director, Brand Marketing, Temporary — Thenewyorktimes · New York, NY