Director, Forecasting & Strategy, PADCEV

About this role

Role Summary:

Reporting to the IIS – GU Franchise Lead, the person in this role will lead forecasting and strategy efforts for PADCEV by providing unbiased, objective, in-depth forecasts and insights to inform business strategies and decisions. The Director is a strategic thought partner to cross-functional leadership teams, including the Brand/Marketing Team, Medical Affairs, Oncology Commercial Analytics, Finance, Global Access and Value, and others. Through patient-based forecast models, competitive intelligence, and integrated primary and secondary analysis, she/he will identify business questions, develop and communicate appropriate and relevant forecasts and scenario analyses, and embed an external market and customer point-of-view to drive strategic direction of brand business and lifecycle management.

This role is dynamic, fast-paced, highly collaborative, and covers a broad range of strategic topics that are critical to our business. The successful candidate will join Insights & Strategy colleagues that are constantly driving the business through proactive thought leadership, innovative analytic and AI-enabled capabilities, and the ability to influence and communicate complex and dynamic information in new and creative ways.

Key Responsibilities:

Role definition and key accountabilities include, but are not limited to: Forecasting & Strategy (Primary) • Lead the development and communication of PADCEV US patient-based demand forecasts across indications and lines of therapy to inform short- and long-term asset and business unit planning, including latest-estimate cycles.

• Partner with cross-functional leadership to balance corporate goals with insights-based market opportunity, through multi-disciplinary analysis of primary and secondary data, to develop indication and line of therapy-based patient forecasts.

• Develop forecast scenarios and risk/opportunity assessments reflecting key clinical and commercial events (e.g., data readouts, label changes, competitive entries, access dynamics) to support brand planning and investment decisions.

• Align with cross-functional Finance, Commercial, Access, and Global colleagues to ensure alignment on brand opportunity and forecast assumptions.

• Serve as a strategic thought partner to the Brand/Marketing Team and cross-functional leadership teams, providing a holistic, objective, and analytical viewpoint of market opportunities and dynamics.

• Lead the annual Situational Analysis process with stakeholders and cross-functional teams.

• Present insights and forecasts to senior leadership, translating complex data into clear, actionable recommendations that influence and shape brand strategy and investment decisions.

Brand Insights (Secondary) • Drive strategic thinking and serve as an insights leader to Commercial stakeholders by answering key business questions to define commercial strategies and tactics and drive investment decisions.

• Conduct ongoing brand performance tracking, including post-launch assessments, to ensure that the brand strategy remains aligned with market dynamics and evolving customer needs.

• Own the competitive landscape assessment for PADCEV and the broader GU oncology and ADC space, including pipeline monitoring, data readout interpretation, and congress intelligence.

• Convert competitive events into explicit forecast and strategy implications — sizing threats and opportunities rather than reporting activity — and drive scenario planning ahead of anticipated competitive milestones.

Insights Modernization Through AI (Secondary) • Champion the adoption of AI-enabled tools and workflows to modernize forecasting, competitive monitoring, and insights synthesis, reducing cycle time and expanding analytic coverage.

• Pilot, validate, and scale AI-driven approaches with appropriate human oversight, ensuring outputs are verified before informing decisions and that use complies with Pfizer's responsible AI standards.

• Build repeatable, automated processes that elevate the team from production work toward interpretation and strategic guidance.

Market Research (Supporting) • Identify business questions where primary market research is the right tool; scope, commission, and manage qualitative and quantitative studies in partnership with Market Research Insights colleagues and vendors.

• Integrate primary research findings with secondary data (e.g., patient claims, EMR, sales, payer information) and forecast assumptions to deliver one comprehensive, triangulated point of view.

• Ensure primary market research is deployed selectively and sequenced appropriately — leveraging existing knowledge and secondary sources first to maximize business impact per research dollar.

Compliance and Governance • Ensure all research and analytics activities comply with Pfizer's internal guidelines, as well as industry regulations and legal requirements. Collaborate with legal, compliance, and pharmacovigilance teams as needed.

• Maintain detailed records of research and forecast assumptions to ensure transparency and audit readiness.

Vendor and Resource Management • Actively seek new and innovative forecasting, competitive intelligence, and research methodologies and capabilities to maximize business impact, expand our offerings, and elevate the function to best-in-class.

• Coordinate CI vendor engagements and cross-functional intelligence gathering to maintain a current, decision-ready view of the competitive environment.

• Manage and prioritize brand insights budget, timelines, and resources, including identifying innovative solutions to champion cost savings without compromising analytic quality.

• Be accountable for continuous improvement, as well as the identification/utilization of new capabilities to maximize the competitive advantages of the business.

• Accountable for meeting compliance and Corporate SOP obligations of all Primary Market Research projects.

Required Basic Qualifications: • 8+ years of profe

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