Director, Content Marketing

About this role

Summary of the role  

The legal industry is in the middle of its most consequential technology shift in a generation. Generative AI is rewriting how lawyers research, draft, and advise, and the firms that get this right will define the next decade of legal practice. Thomson Reuters sits at the center of that shift.   

This role leads the content engine behind that strategy.   You'll   set   the editorial agenda for our Legal Professionals business, shape how the market understands the future of legal   work, and   build the content programs that drive demand for   CoCounsel , Westlaw, Practical Law, HighQ, and   Noetica .   

You'll   report to the VP of   Revenue   Marketing - Legal and Government, and partner closely with Brand,   Product Marketing,   Thomson Reuters Institute, Communications, Product, and Sales leadership.   You'll   lead a team of writers, strategists, and producers.  

About the Role

What   you'll   own  

• Editorial strategy.   The themes, narratives, and point of view we bring to market across the Legal Professionals portfolio, grounded in deep customer understanding, commercial priorities, and a clear competitive read.  

• Content that drives   pipeline .   Organic search and SEO, demand generation content for nurture and conversion, sales enablement, and integrated content for launches and campaigns.  

• The content operating model.   Editorial calendar, production workflows, distribution across paid, owned, earned, and partner channels, and the measurement framework that ties content to business outcomes.  

• Team and partner network.   A high-performing team of content leaders, writers, and producers, extending via relationships with our internal Studio, agency, and contributor network.  

Outcomes   you'll   drive in year one  

• A defined editorial point of view   that's   recognized in the market, measured through share of voice  

• Measurable lift in organic traffic and content-influenced pipeline across the Legal Professionals portfolio.  

• A content team and operating model that scales with the business, including a clear bar for AI-assisted production that protects voice, accuracy, and authority.  

About You

• 7 + years in content strategy and editorial leadership at a B2B SaaS, professional services, or media company, with 3+ years leading and scaling a team.  

• A track record   of building original content programs that   moved   a market, not just produced volume. You can point to specific franchises and what they   earned   the business.  

• Strong editorial judgment. You can read a draft, name   what's   wrong with it, and rewrite the   lede   yourself when needed.  

• Fluency with AI content tools and a clear point of view on how to use them without flattening voice or eroding accuracy.  

• Comfort working with senior executives, including extracting their point of view, ghostwriting at their level, and pushing back when needed.  

• Fluency with content performance data and marketing analytics. You manage to numbers without losing the craft.  

• Familiarity with the modern content stack: CMS, content operations platforms (Workfront, Contently, Writer), SEO and analytics tools, and AI-assisted production.  

• Experience in legal, regulated, or professional services markets is a strong plus. If you   don't   have it,   you've   moved into a complex vertical before and   gotten   smart fast.  

#LI-TV1    

What’s in it For You? • Hybrid Work Model: We’ve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected. • Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance. • Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future. • Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. • Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together. • Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives. • Making a Real-World Impact:  We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

    In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holiday

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