Director, Content Strategy

About this role

Director, Content Strategy  

College Board – OCEO (Digital Product)  

Location:   T his is a remote role. Candidates who live near CB offices have the   option   of being fully remote or hybrid (Tuesday and Wednesday in office). All CB employees   are required to   occasionally travel to meet in person for business purposes.  

Role Type :   This is a full-time position  

About the Team    

The Digital Product team is driving the evolution of  College  Board’s digital assessment experience. As AI reshapes education, we are preparing students for the future by ensuring our digital assessments  remain  secure, meaningful, and reflective of the knowledge and skills needed to thrive in an AI-enabled world.  

At the heart of this strategic work, we are a collaborative group of product leaders, strategists, and innovators reimagining how digital assessments are delivered and experienced. Our work spans the full product lifecycle, from discovery and design to delivery and continuous improvement. We partner across the organization to ensure every solution we build improves outcomes for students, educators, and institutions.  

Every year, our platform delivers assessments to millions of students worldwide, providing opportunities that shape futures and open doors. Together, we are transforming  College  Board’s trusted assessment platform into a next-generation digital assessment experience that is secure, user-centered, and built to evolve with the future of learning and assessment.  

About the Opportunity     

As Director, Content Strategy, you own and define the content strategy for one or more areas of  College  Board’s digital assessment platform. You set the approach before work starts, decide what “good” looks like within your domain, and are accountable for whether it lands. You bring both strong craft — writing, structure, information architecture — and a systems mindset: you think about how content works at scale, how editorial workflows can be more efficient, and how emerging tools (including AI) can improve how we discover, create, and govern content.  

You’ll  serve as the content strategy  lead  for one or more platform areas, owning end-to-end content work within those domains.  You’ll  also develop shared standards, tools, and processes that  benefit  the full team. You thrive in ambiguity, move work forward independently, and are genuinely energized by iteration — testing ideas, learning from users, and refining from there.  

This is a role for someone who wants to help build something — not just execute against a fully defined playbook.  You’ll  have real influence over how content strategy is practiced at  College  Board, including how we harness AI to work smarter.  

In this role, you will:   

Own Content Strategy for One or More Platform Areas (40%)  

• Set the content strategy and approach for one or more areas of the digital assessment platform — defining what good looks like before work  starts, and  owning outcomes when it does or  doesn’t  land.  

• Prioritize and scope the content  work  across your domains based on user risk and platform impact.  

• Create clear, user-centered content for product experiences, including in-product UI copy, instructions, onboarding flows, and contextual help.  

• Recommend shared content standards — voice, tone, terminology, accessibility — backed by user evidence, ensuring consistency across your areas and the broader platform.  

• Translate user research, analytics, and feedback into content hypotheses and iterative improvements, grounding decisions in evidence.  

• Manage your content workstreams independently:  identifying  gaps,  raising  risks early, and  keeping  work moving across a complex, multi-stakeholder environment.  

Drive Information Architecture and Platform Coherence (20%)  

• Own and evolve information architecture, navigation models, and content structures within and across your domains, partnering with UX designers and content engineers.  

• Recommend taxonomy, labeling systems, and content patterns — backed by user evidence — that improve coherence across the full platform experience.  

• Lead discovery, design critiques, and cross-functional workshops to drive creative alignment on your project teams.  

• Ensure that content decisions in your areas connect to and reinforce the broader platform strategy.  

Redesign Editorial Processes and Content Operations (20%)  

• Lead the design and improvement of editorial workflows — how content moves through creation, review, approval, and publishing across the team.  

• Recommend solutions to reduce bottlenecks, clarify ownership, and improve the consistency and quality of content outputs.  

• Perform hands-on content work in the CMS, including content entry, structuring, and lifecycle management.  

• Develop  new content  governance efforts — versioning, archiving,  standards  maintenance — as the platform matures.  

• Evaluate and shape how AI tools can improve content discovery, drafting, and workflow efficiency — and bring both curiosity and pragmatism to that work.  

Build a High-Performing Content Strategy Practice (20%)  

• Bring evidence-backed recommendations to the Senior Director on strategy, priorities, and ways of working across the team.  

• Build consistency and quality across the content strategy practice by developing shared approaches, templates, and best practices.  

• Be open to coaching and feedback — and offer the same to colleagues — as part of a culture of craft and continuous improvement.  

• During test administration windows, lead content messaging updates for any widespread issues our users  encounter . This role will include some after-hours/weekend work.  

• Support onboarding and collaboration as the team grows.  

About You    

To qualify for this role, you must have:  

• 5–8 years of experience in content strategy, UX writing, or product content design, ideally in complex digital  produ

Similar jobs

• Director, Content Strategy & Social — Jcrew · New York, NY, USA (Headquarters)
• Director, Product Development and Content Strategy — Acog · Washington, DC
• Director, Brand and Content Strategy — Pfm · Remote
• Director, Owned and Operated Content Strategy — Umusic · New York, New York
• Senior Manager, Content Strategy — Crunchyroll · Los Angeles, California, United States
• Director, Content Marketing — Tenableinc · US - Headquarters - Maryland - Columbia , US - Hybrid - Massachusetts - Boston
• Director, Content Production — Athenahealth · Remote
• Director, Creative Strategy — Darkroom · Remote