Director, Brand Marketing and Social

About this role

THE COMPANY: BIRDY GREY

Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding.

Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.

THE OPPORTUNITY: Director, Brand Marketing and Social

REPORTS TO: Chief Growth Officer

LOCATION: US - Remote

Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship.

Birdy Grey is looking for a Director, Brand Marketing and Social to own the top of the funnel: everything that makes a bride discover, trust, and choose Birdy Grey. Sitting at the intersection of brand strategy and growth, this role will:

• Set the brand's point of view and lead campaign strategy across the seasonal calendar

• Own partnerships and collaborations as a pipeline of brand amplification and cultural relevance

• Lead organic social and influencer programs as discovery and acquisition channels

• Build the brand's presence through PR, earned media, events, and physical activations

• Own brand voice across every customer surface and evolve it as the brand grows

• Manage the brand and social budget and a team across social, influencer, and campaign support

This director is a brand builder with a genuine creative point of view, the deal sense to source and close partnerships, and the business instincts to balance long-term equity with near-term conversion. Reporting directly to the Chief Growth Officer, this role has the scope, budget, and org support to shape what Birdy Grey becomes during a critical inflection point: an expansion beyond bridesmaids into the full wedding party and a deliberate shift toward a Gen Z audience.

SCOPE OF RESPONSIBILITIES

• Set the brand's point of view and translate it into a seasonal campaign calendar that moves a bride from discovery to trust, connecting creative, social, performance, and lifecycle to a single campaign idea and holding the standard for how it shows up

• Build and own a pipeline of brand collaborations and co-branded programs that extend reach and treat collabs as a campaign amplifier rather than a standalone function

• Own the strategy and team behind organic social (TikTok, Instagram, Pinterest) and the creator program, running them like acquisition channels with a clear point of view on what content earns attention and what the program returns

• Own how Birdy Grey sounds across every surface, set the standard for brand voice, protect the consistency, and evolve the voice as the brand grows

• Build the brand's presence in the places brides already trust: editorial, earned coverage, and physical activations, using those moments to amplify campaigns rather than just generate impressions

• Own the brand and social budget and a team across social, influencer, and campaign support, allocating both against outcomes rather than activity

THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES

EDUCATION: Bachelor’s Degree Required

EXPERIENCE / REQUIREMENTS:

• 6+ years in brand or integrated marketing, ideally inside a DTC or consumer brand

• Proven campaign authorship: ownership end to end from brief through creative concept through integrated rollout, not just channel execution

• Hands-on track record sourcing, negotiating, and launching brand collaborations and co-branded programs, with an activatable network in fashion, beauty, lifestyle, or creator communities (we will ask you to walk through a deal you closed)

• Strong creative instincts and a track record working closely with creative teams on campaign concepting, including the ability to write a brief that actually inspires

• Hands-on experience running organic social across TikTok, Instagram, and Pinterest as a growth channel

• Budget ownership: experience managing a meaningful brand or marketing budget and connecting spend to outcomes

• Strong writing and editing skills, and the judgment to own a brand voice across every customer surface

• People management experience, with examples of developing a small team, giving honest feedback, and building repeatable systems rather than hero-ing every launch

• Experience with brand health measurement: running awareness surveys, tracking share of voice, and using research to inform creative decisions rather than just report on them

• Clear understanding of the relationship between brand and business, with the ability to balance equity-building work with near-term conversion

• Opinionated about what a brand should stand for, with the judgment to tell the difference between a campaign that feels right in a deck and one that moves a customer

• Excited about AI and actively leverage AI tools (e.g., Claude, Gemini, Copilot) to accelerate your own work and identify opportunities to embed AI-driven automation across operations

• Impeccable organizational skills and attention to detail

• Excellent verbal, written, and interpersonal communication skills

• Strong analytical skills with the ability to perform data deep dives to surface actionable insights.

• Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively.

• Hard working and willing to roll sleeves up - no job is too big or too small.

• You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects.

NICE TO HAVES:

• Fluency building AI-assisted content wor

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