Digital Product Manager – PNC.com Digital Experience (MarTech)

About this role

Position Overview

The Digital Product Manager is responsible for the strategy, evolution, and continuous improvement of digital experiences across PNC.com. This role serves as the product owner for assigned customer journeys and capabilities, partnering closely with business stakeholders, Technology, UX, Content, Marketing, Analytics, and Compliance to identify opportunities, prioritize investments, and deliver measurable customer and business outcomes.

The Digital Product Manager leads discovery, facilitates cross-functional collaboration, and ensures solutions are informed by customer insights, business objectives, and data.

Primary Responsibilities Product Strategy & Roadmap • Develop and maintain a product experience roadmap aligned to enterprise priorities. • Balance customer needs, business objectives, technical feasibility, and regulatory requirements. • Continuously identify opportunities to improve customer experience and business outcomes. Discovery & Problem Solving • Lead discovery conversations that identify the underlying customer and business problems before defining solutions. • Facilitate cross-functional workshops with stakeholders, UX, Technology, Content, and Analytics. • Evaluate multiple solution options and recommend the approach that delivers the greatest customer and business value. Customer Experience Ownership • Own assigned customer journeys across PNC.com. • Advocate for the customer while balancing business and operational needs. • Use customer feedback, analytics, usability testing, and market research to identify opportunities. Data-Driven Decision Making • Define success metrics for initiatives. • Use analytics to prioritize work and measure outcomes. • Monitor post-launch performance and recommend continuous improvements. Cross-Functional Leadership • Build trusted partnerships across Product, Marketing, Technology, Compliance, Legal, Content, Analytics, and Business teams. • Influence without direct authority. • Facilitate alignment among diverse stakeholder groups. Product Operations and Delivery • Distinguish operational maintenance work from strategic product improvements. • Ensure operational work is delivered efficiently while protecting capacity for strategic initiatives. • Project manage experience delivery through hand-offs, approvals and over see the build in a content management system. • Continuously improve team processes, governance, and delivery practices.

Key Competencies • Product Strategy • Customer Journey Management • Digital Experience Optimization • Product Discovery • Stakeholder Management • Agile Product Management • Digital Analytics • Martech Platforms • Data-Driven Decision Making • Strategic Prioritization • Change Leadership • Continuous Improvement

Expected Behaviors A successful Product Manager: • Seeks to understand the business objective before recommending solutions. • Uses customer insights and analytics to guide decisions. • Challenges assumptions respectfully while maintaining trusted partnerships. • Brings thoughtful recommendations—not simply status updates. • Balances customer value, business value, and operational needs. • Matches the level of discovery and collaboration to the complexity of the work. • Measures success through outcomes rather than completed deliverables. • Continuously improves products, processes, and team effectiveness.

Success Measures Performance is evaluated on measurable outcomes, including: • Improved customer satisfaction • Increased digital engagement • Improved task completion and conversion rates • Reduction in customer friction • Delivery of strategic roadmap initiatives • Stakeholder trust and partnership • Effective prioritization of work • Data-informed recommendations • Continuous optimization based on measurable results • Balanced management of operational and strategic work

What Success Looks Like The Digital Product Manager is viewed as a strategic partner. They guide conversations toward customer problems, facilitate collaboration across teams, make evidence-based recommendations, and continuously improve the digital experience through measurable outcomes.

Desirable experience • Digital product experience management • Digital Marketing • Marketing Technology • Leveraging Content Management Systems to create customer and business value • Familiarity with Adobe tech stack capabilities including AEM, AJO, CDP, Adobe Target and Workfront

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.  

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description • Supports and executes digital strategy across business segments to optimize digital experience, leveraging design thinking and other best practices. • Completes analysis of digital experience trends, and third party requirements as necessary, in support of the development of new and existing digital experiences. Supports business case development. • Makes effective recommendations for the development and design of new and existing digital experiences. Supports & manages the development, production, roll-out or promotion of digital experiences. • Partners with key stakeholders including Product, Technology, MIS, Line of Business, Marketing and other internal service partners as well as external stakeholders to ensure all digital experiences meet their strategic goals. Participates in product-specific marketing initiatives. As part of the first line of defense, supports risk management, compliance, and audit needs. • Supports business results of recently introduced or existing digital experiences, coordinates reporting, and effectively recommends modifications to improve results.

PNC Employees take pride in our reputation and to continue building upon that

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