Digital Marketing Manager

About this role

Attention: Kapitus is aware that individuals posing as recruiters may be communicating with job seekers about supposed positions with Kapitus. Kapitus has received reports that the content and method of communication can vary, but messages may contain requests for payment (e.g., fees for equipment or training) and/or for sensitive financial information.

Kapitus will never ask a candidate for employment for payment or financial information during the initial application or interview process. All open positions are posted in location specific employment portals available at www.kapitus.com/careers All legitimate Kapitus job postings on employment sites will direct candidates to complete an application through these portals before completion of the hiring process.

Candidates with additional questions or concerns regarding any recruiting communications or Kapitus’ recruiting process in general should email recruiting@kapitus.com

We are looking for an experienced search engine marketer to join our Marketing team. You must be passionate about digital acquisition marketing, and experienced in building highly successful acquisition campaigns via search marketing and search engine optimization. A results-driven marketer you should be highly analytical and adept at making data driven decisions in a fast-paced environment. As an experienced hands-on SEM/SEO practitioner, you must have deep and current knowledge about best practices, processes and tools to maximize customer acquisitions through the intersection of search, social, display, video, and content marketing across multiple platforms. You must have a track record of managing multimillion-dollar annual digital marketing budgets. The ideal candidate will have a track record of achieving step change growth in user acquisitions through digital marketing. This role will have very high visibility and responsibility in the organization.

What you will do:

• Manage PPC campaigns across all search engines, and Retargeting and Video campaigns across all ad networks

• Build online acquisition paths in collaboration with design and front end development team

• Create, manage, and optimize SEM campaigns to maximize return on ad spend (ROAS)

• Continually identify ad run experiments to improve spend performance

• Stay abreast of latest search marketing changes and best practices

• Directly manage SEM keywords, segments, ads, landing pages

• Collaborate with content team and lead SEO strategy and execution for all digital properties

• Manage external agencies as needed

• Track and report all relevant SEM and SEO metrics to management and cross functional teams

• Optimize and manage bids and run multi-variate testing for acquisition paths

• Report and forecast spend and acquisition activity

• Monitor tracking, tags, and conversion goals, flagging implementation issues

• Work with sales, IT and marketing team members to execute search marketing initiatives

• Stay abreast of competitive changes and bring new ideas to the team

• Help with other marketing department functions as needed

What we are looking for:

• Track record of increasing online acquisitions through path design and campaign management

• 5-8 years of hands-on experience managing AdWords, Bing Ads, retargeting, Display,

• Previous experience managing annual budgets upwards of $13MM

• programmatic/RTB

• 2+ years of experience supervising search marketing and design teams

• Experience with ad networks including those for display, native, direct and programmatic buys

• Hand-on experience with tools like SEM Rush, SpyFu, Google Analytics and Optimizely

• Experience with marketing automation software like HubSpot and CRMs like Salesforce

• Deep understanding of web data and ability to identify actionable insights from data

• Highly analytical, adept at making business decisions based on data

• Self-starter with intellectual curiosity and problem solving attitude

• Deep knowledge of latest tools, processes and best practices for maximizing online acquisition

• Experience in building target segments, optimizing landing pages and using A/B and multivariate testing processes

• Ability to use AI tools or agents to support research, analysis, or reporting workflows

• Ability to collaborate and communicate effectively across organization

• Bachelor’s or Master’s degree in Marketing, Business or related field

• Creative self-starter, team player with ability to multi-task and focus

• Ability to adapt quickly to a fast-paced entrepreneurial environment

• Experience with SEM campaigns regarding services for small business owners

Kapitus Total Rewards Package Includes:

• Competitive Base Salary Range of $74,600-$119,700. Kapitus is providing this as a good faith salary range to comply with applicable law. The applicant’s final salary will depend on a number of factors including the applicant’s geographic location, skills, and experience

• Annual Incentive Compensation Eligibility – Up to 10% annually

• Health Insurance: Comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC), with various coverage levels available to meet the needs of our employees and their families. Additional perks through UHC include: Sweat Equity, free subscription to the Calm App, UHC rewards, Real Appeal, and Quit For Life.

• Flexible Spending Account: Set aside pre-tax dollars from your paycheck to pay for qualified out-of-pocket medical, dental, vision, pharmacy or dependent care expenses.

• Lifestyle Spending Account: Employer sponsored post-tax benefits that allow reimbursement for expenses related to physical, mental and financial well-being.

• 100% Company Paid Insurances: Kapitus fully covers the cost of basic short-term and long-term disability insurance, as well as vision insurance, ensuring our employees have comprehensive protection without any personal expense.

• Voluntary Insurance: Supplemental life insurance as well as enhanced short- and lo

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