Digital Marketing Manager

About this role

What Makes Us Stand Out:

Granum is the leading software company devoted to serving landscapers and arborists across North America, providing intuitive, industry-specific solutions designed to help them improve and grow their businesses while impressing their customers. Granum brings together three of the most trusted software names in the industry — LMN, SingleOps, and Greenius — into one powerful software ecosystem. More than just a software company, Granum works alongside its clients to implement systems for estimating, scheduling, crew training, invoicing, and payments, blending technology with hands-on onboarding and human support. The company's mission is to help industry professionals unlock their potential and achieve their most important goals, all united by the belief that its clients’ success is not just a milestone, but a shared mission.

As a team, we’re on a mission to reshape an age-old industry, and we’re looking for people who thrive on challenging and meaningful work. Our environment is highly collaborative, innovative, and supportive, with a shared commitment to having fun while making an impact. We live by our core values: We Before Me, Bias to Act, The Extra 1%, Accountable to Outcomes, Unconditional Transparency, and Forgiveness . If this resonates with you, we’d love to meet you and explore how you can help us build the future of the green industry!

Our culture and growth has been recognized with multiple awards, it’s a great time to join!

• Comparably 2024 #23/100 Best (small/ medium sized companies) Leadership Teams

• Comparably 2024 #63/75 (small/ medium sized companies) Happiest Employees

• #9 Atlanta Business Chronicle's 2024 Best Places to Work (Our second year in a row!)

• #6 of Built In’s 2024 Best Places to Work: Top 50 start-ups in Atlanta (Our second year in a row!)

• Inc Magazine’s 2023 Best Places to Work

• Inc. 5000: #131 of 2024 Southeast Regional America’s Fastest Growing Companies . (Our third year in a row!)

• Inc 5000 America's fastest-growing private companies (Our third year in a row!)

• Certified Great Place to Work Canada 2024

Location: Remote (US or Canada).

The role

This role owns the performance of granum.com and our paid media engine across three brands (LMN, Greenius, and SingleOps). You’ll drive pipeline through better website experiences, a stronger technical SEO/AEO foundation, and a paid media program that’s rigorously managed—even though an external agency executes it.

You’re the in-house owner of the agency relationship: you brief them, hold them to performance targets, and make sure what they’re running ladders up to pipeline. You’re also the one keeping the website working hard for the business — conversion paths, landing page infrastructure, CRO, and the technical foundation that makes our content program pay off.

This is an IC role on a fast-moving demand gen team. The right person is analytical, hands-on with the website, and confident managing an agency.

Who you’ll work with

You’ll report to the Sr. Director of Demand Generation and partner closely with:

• Demand Gen Managers (DGMs) running campaigns across LMN, Greenius, and SingleOps — they brief you on pipeline priorities; you translate those into digital action

• Content Marketing Manager on the joint SEO/AEO program—they own editorial strategy; you own the technical foundation

• Marketing Operations (MOPS) on attribution, tracking, and Salesforce-side configuration

• External paid media agency: you’re their primary Granum contact–with significant support from the DG team–responsible for briefing, performance reviews, and accountability

• Product Marketing on messaging and positioning designed to convert

What you’ll own

Website performance

• Conversion rates, user flows, and page-level performance across granum.com and brand pages

• CRO program: design experiments, set hypotheses with DGM input, call winners, and build the test backlog from your own performance reads

• Core Web Vitals, site speed, and the technical health that determines whether everything else works

Organic growth (SEO/AEO)

• Technical SEO/AEO foundation: schema, redirects, site architecture, indexation, and core web vitals, with the support of an external dev agency

• Joint program with Content Marketing — you own the technical surface; they own keyword strategy and topical authority

• The judgment call on whether a performance issue is technical or editorial, and what to do about it

Landing page infrastructure

• LP template library across HubSpot and WordPress

• Routing logic: which platform a given campaign uses, and why

• Self-serve enablement so DGMs can ship Tier 2/3 LPs without queuing on you

Paid media — agency partnership

The agency executes across several channels on behalf of our brands. You own the relationship and the outcomes.

• Day-to-day management: weekly check-ins, briefing cycles, creative feedback, performance reviews

• Channel mix, budget pacing, and creative direction in collaboration with our external partner

• Translate DGM pipeline priorities into clear agency briefs; bring back what’s working to the team

• Review agency reporting critically — you know enough to spot what’s missing, what’s being smoothed over, and what needs a harder look

Reporting and analysis

• Weekly and monthly reporting across website, paid media, and SEO/AEO performance

• Variance analysis when results drift — you diagnose it and bring a recommendation

• Partner with MOPS on attribution and pipeline reporting; flag data quality issues when you see them

• Translate performance into clear language for DGMs and marketing leadership

What you’re accountable for

Two numbers, primarily:

• Paid media CAC. Hit CAC targets per product across all three brands with the collaboration of an agency partner.

• Website conversion performance. Conversion rates across granum.com and brand pages move in the right direction, and the LP template library stays current so DGMs can s

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