Digital Graphic Designer, eCommerce

About this role

Our  Home & Outdoor  division is united by thoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life -- in and out of the home. This business unit includes our  OXO ,  Osprey,  and  Hydro Flask  brands, and this role may support one or more of these brands. 

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Digital Graphic Designer, eCommerce Department: Marketing, Home & Outdoors Work Location: New York, NY

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

What you will be doing: As part of the Brand Design Team, the Digital Graphic Designer for eCommerce is a  production-first designer with a strong creative sensibility , responsible for creating high-performing, conversion-focused digital assets across all eCommerce touchpoints, including Amazon, DTC, and retail partner sites.

This role lives at the intersection of  design systems, production execution, and eCommerce strategy . You will bring the OXO brand to life through scalable, repeatable design solutions built in  Figma , while ensuring every asset is optimized for clarity, consistency, and conversion. Comfort with Adobe is a plus.

You are a  hands-on maker who is organized, meticulous, and highly efficient. A great candidate understands how to pair  existing photography with compelling, benefit-led messaging  written by our in-house copy team. You are equally comfortable iterating within established systems as you are contributing to improving them.

Success in this role means delivering  high-volume, high-quality work without losing the brand’s identity. You design mobile-first and are in touch with using AI and creative best practices in the digital space. • Own the creation of production-ready digital assets across all eCommerce touchpoints, including Amazon, DTC, and retail partners.

• Design high-quality, on-brand assets produced efficiently at scale, with a clear focus on conversion.

• Execute high-volume design work using Figma-based design systems and component libraries.

• Translate OXO brand standards into modular, scalable layouts optimized for mobile-first eCommerce.

• Combine existing product photography with clear, benefit-driven copy to tell a compelling product story, succinctly.

• Combine packaging photos and make smart use of visual graphics to bring static images to life as infographics and charts.

• Design for lower-funnel conversion, focusing on clarity, hierarchy, and simple storytelling.

• Ensure accuracy and consistency across SKUs

• Prepare and deliver production-ready files with meticulous attention to detail in file naming and uploading assets to a DAM.

• Design mobile-first, desktop second.

• Have a strong sensibility for when additional photography will make a big impact on the success of the page.

• Be in touch with the eCommerce landscape, smartly researching and presenting your findings, in relation to current projects.

• Evolve how the team works by building and maintaining systems that scale.

• Improve efficiency, reduce rework, and increase consistency across all eCommerce outputs

• Actively contribute to and work within a Figma design system with shared components, templates, and libraries.

• Identify opportunities to standardize, templatize, and streamline workflows.

• Partner with Project Management and cross-functional teams to improve speed, clarity, and output consistency.

• Maintain strong file organization, naming conventions, and version control that can be intuitively understood by others.

• Support and enforce best practices for production design at scale

• Partner with internal stakeholders to align creative output with business needs.

• Strategically align and collaborate with Sales, Product Development, Brand Comms, and the Brand Design to understand product priorities and retail requirements.

• Apply knowledge of platform constraints and best practices.

• Translate stakeholder input into clear, effective visual solutions.

• Communicate work clearly and concisely in reviews, both in person and via review links, focusing on business impact over design preference.

• Ensure assets are organized, accessible, and up to date.

• Support efficient workflows, from production to upload.

• Work with and maintain the Digital Asset Management (DAM) system.

• Source, organize, and manage photography and design files.

• Ensure all assets are properly labeled, versioned, and stored for team-wide access

Skills needed to be successful in this role: • Production-first mindset  with strong creative instincts

• Highly  organized, detail-oriented, and process-driven

• Systems thinker  who thrives in scalable design environments

• Strong sense of  visual hierarchy and conversion-focused design

• Collaborative, proactive, and solutions-oriented

• Comfortable working at  speed and volume without sacrificing quality

• Strong desire to learn and expand an already solid skillset

Minimum Qualifications: • Bachelor’s degree in Graphic Design or related design/creative/art field

• 5+ years of experience in digital design, with a strong focus on  eCommerce and production design

• *Portfolio demonstrating clean, modern, conversion-driven

Similar jobs

• E-Commerce Graphic Designer — KISS Beauty Group · NY, Port Washington, HQ
• Digital Designer — TTI (TTI PE) · Anderson, SC
• Digital Designer — Injective · Remote
• Associate Graphic Designer, Digital — Supergoop · New York, NY
• Graphic Designer — Clearwateranalytics · Office - Boise
• Graphic Designer — Embryriddle · Prescott, AZ
• Graphic Designer — Auto-Owners Insurance · Lansing, MI
• Graphic Designer — Sanofi · Morristown, NJ | Swiftwater, PA