Demand Generation Lead

About this role

Why Rogo

Our mission is to transform high finance by making capital markets faster, smarter, and more accessible. At Rogo, we're making Wall Street AI-native, empowering finance professionals at the world's top investment banks, private equity funds, and investment firms with AI that delivers unparalleled speed, accuracy, and insight. We're not just improving financial workflows; we're redefining them from the ground up.

This is a unique opportunity to join a generational company at a key inflection point. With a rapidly growing, global client base, proven product-market fit, and backing from world-class investors, we are scaling quickly and defining a new category of enterprise AI.

Our team is sharp, motivated, and deeply committed to the mission. We operate with intensity, take ownership of complex problems, and stay relentlessly focused on our users. If you thrive in a fast-paced environment, demand excellence, and want to help build the future of finance, we invite you to join us.

THE ROLE:

Rogo is looking for a scrappy, high-agency Demand Generation Manager to build and own our demand engine from the ground up. This is a 0→1 role where you will be responsible for driving pipeline through performance marketing, channel strategy, and full-funnel optimization.

You will work directly with leadership to translate a strong product and brand vision into scalable acquisition and growth systems. This role is highly execution-focused - ideal for someone who wants to be in the weeds, move quickly, and have a direct impact on revenue.

WHAT YOU’LL DO:

- Own demand generation end-to-end, from strategy through execution and reporting

- Develop and execute paid acquisition and channel strategies across core platforms

- Build and iterate on SEO and organic growth initiatives

- Collaborate closely with design to produce high-quality content and campaigns

- Own funnel performance, including conversion optimization across the entire customer journey

- Build reporting infrastructure and track performance across channels and campaigns

- Manage and present budgets, performance, and strategy updates to leadership on a regular cadence

- Work cross-functionally with sales and post-sales teams to align on pipeline generation and feedback loops

- Partner closely with analytics to develop a strong measurement and attribution framework

- Continuously test, learn, and refine strategies to improve pipeline generation and efficiency

WHAT YOU’LL NEED:

- 3–6 years of experience in demand generation, growth marketing, or performance marketing

- Strong hands-on experience with paid acquisition, channel strategy, and/or SEO

- Demonstrated ability to execute campaigns and drive measurable outcomes (pipeline, conversion, CAC)

- Strong analytical mindset and comfort working with data, reporting, and funnel metrics

- Experience working in B2B environments (mid-market or enterprise preferred)

- Ability to operate independently in a fast-paced, ambiguous environment without heavy structure

- Strong organizational skills and ability to coordinate across multiple teams

- High attention to detail and willingness to own execution end-to-end

WHO YOU ARE

- You thrive in fast-paced environments. You are high-intensity and care a lot about what you do, and you're ecstatic to work at a startup.

- You are ambitious. You have fun solving problems that others think are impossible.

- You are curious. You find joy in learning about AI, technology, and finance.

- You are an owner. You are autonomous, self-directed, and comfortable working with ambiguity.

- You are collaborative, organized, thoughtful, and kind.

WHY JOIN ROGO?

- Generational company: Rogo has strong product-market fit with the most demanding customers on earth, the world's largest banks, hedge funds, and private equity firms, and we are still early. The upside is enormous.

- Generational team: we take talent density seriously. You'll do the best work of your career alongside some of the sharpest people in AI and finance.

- A one-of-one problem: bringing AI to the core of how Wall Street works is one of the most ambitious, technically demanding, and consequential problems in software today. There is nowhere else you can work on it at this scale.

- Real ownership: You'll own real surface area and watch the world's most sophisticated users rely on your work.

- Always at the frontier: we work at the edge of what the best models can do and turn it into products people trust. If you're obsessed with AI, this is where it's happening.

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