ForgeApply · Job listing
Demand Generation Lead
Perplexity
See all 83 open roles at Perplexity →
Tailor your resume for this Perplexity job in about a minute.
ForgeApply rewrites your resume for this exact posting, then autofills the application on Perplexity's site with it. You review everything before it's sent. Free trial, no card required.
About this role
Perplexity is seeking a highly motivated and skilled Demand Generation Lead to join our GTM team. This is a high-impact, high-autonomy role. You’ll own Perplexity’s demand generation engine for our enterprise and business products, partnering closely with Sales, Product Marketing, and Revenue Operations to accelerate pipeline and revenue growth.
If you’re the kind of marketer who builds their own tools, automates ruthlessly, and treats every campaign as an experiment—this role was written for you.
RESPONSIBILITES
- Own Perplexity’s end-to-end demand generation strategy with direct accountability for enterprise top of funnel growth and downstream conversion to revenue.
- Architect and operate a modern demand engine using AI-native tooling—programmatic outbound, AI-personalized sequences, intent-based targeting, and automated workflows—that generates qualified pipeline at scale. We don’t buy, we build.
- Design and execute multi-channel campaigns across paid, organic, ABM, events, partnerships, and emerging channels, continuously testing new motions, killing what doesn’t work, and doubling down on incremental impact.
- Develop segmentation and targeting strategies for priority enterprise buyer personas, including IT leaders, executives, developers, and AI decision-makers.
- Partner with Product Marketing, Sales, and Revenue Operations to own and continuously improve the marketing-to-sales funnel.
WHAT WE’RE LOOKING FOR:
- 5+ years building and scaling multiple growth channels at a fast paced startup with a proven track record of revenue growth
- Experience and deep interest in building homegrown AI-driven outbound engines, programmatic personalization, and rapid experimentation platforms to scale yourself.
- Analytically rigorous: You are deeply data-driven, comfortable in SQL, attribution measurement, and BI tools like Looker, Omni, Hex, and Tableau. You build your own dashboards, define your own metrics, and make decisions based on evidence, not intuition.
- Thrives in ambiguity: You operate independently with urgency and ownership in fast-paced, early-stage environments where processes are still being defined.
Salary insight
The midpoint of this range ($208k) is right around the median disclosed salary for San Francisco roles listed on ForgeApply ($200k across 8,787 jobs).
Based on live postings with disclosed pay on ForgeApply; refreshed daily. Not an estimate of this employer's offer.
Tailor your resume for this Perplexity role before you apply.
Tailor my resume for this jobSimilar jobs
- Demand Generation Lead — Goodfire · San Francisco, CA
- Demand Generation Lead — Rogo · New York City
- Demand Generation Lead — Guild · San Francisco
- Demand Generation Lead — Attio · New York
- Demand Gen Lead — Bland · San Francisco
- Demand Generation Lead, Growth — Linear · Remote
- Principal Demand Generation Lead — Clasp Group · Remote
- Demand Generation Manager — Align · Remote
Free ATS checker · How to Tailor Your Resume to a Job Description (Step by Step)