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Customer Experience, Product Marketing Manager, Networking
Cisco
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About this role
The application window is expected to close on: 09/21/2026 Title: Customer Experience, Product Marketing Manager, Networking Meet the Team The Customer Experience (CX) Marketing team’s role is to differentiate and elevate Cisco as an advanced customer experience that is personalized, proactive, and predictive. The Product Marketing team has a mix of high-performing product marketers and go-to-market strategists, encompassing experience across positioning, messaging, content strategy and development, launch execution, and competitive analysis..
Overview As a Product Marketing Manager for networking services (Campus, Branch, Data Center, IoT) at Cisco, you will integrate deep market insight and technical acumen to drive product positioning, messaging, and go-to-market execution. Your goal is to ensure Cisco’s offerings are understood, wanted, and adopted by our target audiences. Key Responsibilities • Scope: Own the end-to-end marketing strategy for multiple products and/or services across multiple portfolios. • Go-To-Market (GTM) Strategy & Execution: Architect comprehensive GTM strategies for complex, multi-product or high-priority launches, and/or solution roll-outs or market expansions. • Positioning, Messaging, and Content: Define the overarching portfolio narrative and thought-leadership themes. Prepare presentations, demos, briefs, and other marketing/sales collaterals as needed. • Sales, Partners, and Field Enablement: Support the global enablement strategy for a portfolio. Align sales motions, routes to market, and partner models to ensure field readiness. • Market, Customer & Competitive Intelligence: Lead structured intelligence programs (such as market surveillance and win/loss analysis) to inform strategy.
• Stakeholder & Cross-Functional Collaboration: Align business units on portfolio priorities. Influence product roadmaps and capacity allocation to maximize market impact and customer value. Lead and support cross-functional initiatives (launches, events, digital journeys, competitive plays).
Minimum Qualifications
• Bachelor’s degree. • 8+ years of related experience. • Demonstrated experience creating product vision/direction via compelling positioning and messaging. • Proven experience launching new products and growing to a mature business. • Strong organizational and analytical skills, excellent written and oral communication skills, including experience in sales discussions. • Strong ability to influence and work cross-functionally. • Strong domain and technical knowledge of networking services and products. • Exceptional writing and presentation skills. • Skilled in applying AI tools and prompt engineering best practices to optimize daily tasks and improve individual and team output.
Desired but not required • Previous experience in IT networking B2B marketing. • Business development experience preferred. • Ability to deliver results in global, matrixed environments comprised of internal and external stakeholders. • Ability to travel domestically and internationally ~25% of the time. • Professional and technical certifications in product marketing, AI, or Security (e.g. CCNA, CCST).
#WeAreCisco (This is the Standard and cannot be changed) #WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all.
Our passion is connection—we celebrate our employees’ diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best.
We understand our outstanding opportunity to bring communities together and at the heart of that is our people. One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference. Dedicated paid time off to volunteer—80 hours each year—allows us to give back to causes we are passionate about, and nearly 86% do!
Our purpose, driven by our people, is what makes us the worldwide leader in technology that powers the internet. Helping our customers reimagine their applications, secure their enterprise, transform their infrastructure, and meet their sustainability goals is what we do best. We ensure that every step we take is a step towards a more inclusive future for all. Take your next step and be you, with us!
Why Cisco? At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you.
Message to applicants applying to work in the U.S. and/or Canada:
The starting salary range posted for this position is $139,200.00 to $201,400.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. Fo
Salary insight
The midpoint of this range ($170k) is about 15% below the median disclosed salary for San Francisco roles listed on ForgeApply ($200k across 8,605 jobs).
See full Marketing salary data for San Francisco →
Based on live postings with disclosed pay on ForgeApply; refreshed daily. Not an estimate of this employer's offer.
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