CRM Marketing Lead (Pod Lead)

About this role

Become a part of our caring community   The Engagement Marketing Lead (Pod Lead) for Go365 + Stars serves as the operational leader of an assigned marketing pod, translating journey strategies into high-quality, scalable member experiences delivered through Adobe Experience Platform (AXP). Working closely with the Communications Strategy Lead, Marketing Analytics, business partners, and cross-functional stakeholders, this role drives pod execution, prioritization, and delivery while fostering a culture of accountability, collaboration, and continuous improvement.

As Humana continues evolving from campaign-based marketing to orchestrated, personalized member journeys, the Pod Lead plays a critical role in shaping how strategy becomes execution. Success in this role is measured by the pod's ability to deliver against priorities with speed, quality, and predictability while maximizing platform capabilities, accelerating time-to-market, and contributing to improved member and business outcomes.

The CRM Marketing Lead identifies and communicates initiatives that enhance the positioning and offering of products and services to members. Performs multiple analytic functions, such as modeling data management or reporting solutions. Advises executives to develop functional strategies (often segment specific) on matters of significance. Exercises independent judgment and decision making on complex issues regarding job duties and related tasks, and works under minimal supervision, Uses independent judgment requiring analysis of variable factors and determining the best course of action. The Pod Lead   is responsible for   leading the day-to-day operations of the marketing pod, ensuring priorities are clear, work is effectively planned, and stakeholder commitments are delivered with consistency and quality. This highly visible role serves as the connector across strategy, analytics, business stakeholders, channel partners, and execution teams to ensure member journeys move efficiently from concept to launch.  

Working in close partnership with the Communications Strategy Lead, the Pod Lead translates journey strategy into actionable plans and oversees execution within   the Adobe Experience Platform . This role owns pod prioritization, sprint planning, delivery management, dependency resolution, and stakeholder communication while continuously   identifying   opportunities to improve team effectiveness, delivery predictability, and speed-to-market.  

Success in this role is defined by the ability to build a high-performing, accountable pod culture; remove barriers to execution; maximize platform capabilities; and drive reliable delivery that contributes to shared business outcomes.   This is an opportunity to help shape the future of Humana's   marketing   pod operating model by leading a high-impact team focused on delivering better member experiences, faster execution, and measurable business results.  

Key Responsibilities  

Pod Leadership & Delivery  

• Lead day-to-day pod operations, including prioritization, sprint planning, backlog management, and delivery execution.   

• Drive accountability across pod members and stakeholders, ensuring commitments are clear, aligned, and delivered with quality and predictability.   

• Facilitate agile ceremonies and   maintain   momentum toward sprint and business   objectives .  

Journey Execution & Optimization  

• Partner with the Communications Strategy Lead to translate journey strategies into prioritized roadmaps and executable plans.   

• Oversee the delivery and optimization of personalized, omni-channel member journeys across   the marketing platform   and key engagement channels.   

• Leverage platform capabilities, performance insights, and stakeholder feedback to improve member experiences and journey effectiveness.  

Cross-Functional Coordination & Stakeholder Management  

• Coordinate across marketing, analytics, product, technology, channel, and business teams to ensure alignment and   execution   readiness.   

• Proactively   identify , manage, and escalate risks, dependencies, and blockers that may   impact   delivery or business outcomes.   

• Drive cross-functional decision-making and provide clear,   timely   communication on priorities, progress, risks, and performance.  

• Serve as a visible pod leader by delivering   live   sprint reviews, journey demos, and stakeholder updates that communicate progress,   showcase   outcomes, and connect execution back to strategy and business goals.  

Continuous Improvement & Team Effectiveness  

• Foster a high-performing pod culture grounded in ownership, collaboration, transparency, and shared accountability.   

• Drive improvements in   delivery   velocity, quality, predictability, and team effectiveness through strong operating practices and continuous process improvement.   

• Champion experimentation, innovation, and adoption of new platform capabilities to enhance pod performance and member outcomes.  

Use your skills to make an impact   Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, Technology, or a related field, or 4+ years of equivalent relevant experience. • 5+ years of experience in lifecycle marketing, CRM marketing, customer engagement, marketing operations, journey orchestration, or related disciplines. • 2+ years of experience leading agile teams, pods, or cross-functional initiatives. • Experience managing complex, cross-functional workstreams with multiple stakeholders and competing priorities. • Strong understanding of omni-channel marketing, customer journeys, personalization, and marketing automation. • Demonstrated success driving delivery, prioritization, stakeholder alignment, and operational excellence in a matrixed environment. • Demonstrated ability to improve team effectiveness, delivery performance, or operational processes in a fast-paced, cross-functional environment. • Strong facilita

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