Business Manager, Insights & Strategic Projects | Capital One Business Travel

About this role

Business Manager, Insights & Strategic Projects | Capital One Business Travel

At Capital One, we’re building a leading information-based technology company. Still founder-led, Capital One is on a journey to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. WE are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we can change banking for good. 

The role Capital One Business Travel (COBT), the booking travel platform for Small/Medium Enterprises, as part of the Premium Products and Experiences (PPX) team, is one of the fastest-growing parts of the business. The platform continues to see exponential growth and has an ambition to maintain strong topline growth momentum over the next few years.  The Strategy and Growth team within Capital One Business Travel is focused on driving multifaceted strategies to drive cardmember engagement and spend growth on the platform through various marketing initiatives to existing and prospective users. We are looking for a Marketing Manager to join our team to support building and delivering a performance-driven marketing strategy. 

The role will be responsible for supporting COBT’s long-term marketing strategy - building a holistic marketing strategy in partnership with our marketing partners, and identifying key marketing opportunities across different customer segments, channels, positioning/messaging, and treatments. In addition to supporting the build of COBT’s holistic marketing strategy, you will act as the key liaison between COBT/SBC marketing, COBT strategy to drive ideation and execution of various offers. Of particular focus is on understanding and engaging our Field-managed customers in order to create the best possible travel experience that meets their needs, drives consideration and engagement, and ultimately travel spend by this group. This role will serve as a people leader for 1-2 analysts on the team who will lead functional analysis and marketing execution.

Key responsibilities include: • External Analysis: U nderstand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market 

• Customer Insights and strategy: Partner with the insights team to deeply understand the target audience, validate product positioning and messaging, and act as the voice of both the customer and Capital One Business Travel to the organization 

• Event Strategy: Partnering with the Sponsorships team to develop and execute a high-impact conference and industry event strategy

• Lead Strategic Projects: A s we continue to scale with both customers and partners, support and drive strategic initiatives, working across the organization to ensure buy-in, and successfully launch

Here’s what you’ll need to be successful: • High level of initiative and ownership, ability to coordinate efforts across diverse functional groups

• Ability to self-direct and task switch between strategic and tactical initiatives regularly

• Succinct, focused written and verbal communication skills

• Marketing Analytics Practitioner and Problem Solver: Uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement and product marketing opportunities 

• Data-driven Decision Making: High degree of comfort with data analysis in SQL, with independent curiosity to understand the “why” behind the data 

• Collaboration & Influence: Ability to productively partner with a wide variety of teams across the organization to advance our goals and connect marketing activities to underlying business strategy

• Results-Oriented: Focuses on driving impact in both the short and long term, and is able to drive and execute an agenda end-to-end from conception through to in-market delivery with an uncertain and fluid environment

• Team Player: Helps us achieve more than the sum of our parts by collaborating effectively with others and encouraging an inclusive culture with diverse teammates 

• Creative Thinking & Creativity: Able to think outside the box for creative development and marketing strategy

• Customer Obsession: Consistent customer-first thinking, always seeking to understand the customer through available data with a bias toward action on improving our customer experiences 

Summary:    As a Business Analysis Manager at Capital One, you will apply your strategic and analytical skills to major company challenges. You'll team with world-class professionals to develop and test strategies that ultimately impact the bottom line. And you will do it all in a collaborative environment that values your insight, encourages you to take on new responsibility, promotes continuous learning, and rewards innovation. 

General Responsibilities:    • Strategic leadership: Develop business strategies that will drive growth, profitability, and competitive success for Capital One in the face of shifting consumer and regulatory demands 

• Leadership: May manage and develop 1-2 analysts. Coaching and mentoring associates with a goal of developing and retaining talent at Capital One 

• Product: Develop and implement new product and pricing strategies for various lending products; lead product level modeling/analytics 

• Marketing: Lead direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel. Build targeted insights to inform the design and deve

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