Brand & Marketing Designer

About this role

Job Title: Brand & Marketing Designer Job Type: Full-time, Hybrid in office in NYC. We have an in-office culture, with a minimum 3 days in the office (Tues-Thurs). Reporting to: Creative Director, UX & Brand

Partners with:VP of Marketing, Sales, Leadership

Focus Areas: Brand systems, marketing design, website, sales collateral, presentations, motion, AI assisted creative workflows Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship

ABOUT BRANCHLAB

BranchLab is transforming healthcare commercialization with Pathwai™, the industry’s first Semantic Activation Platform. Our AI-native technology helps leading healthcare organizations and their agencies make smarter commercialization decisions and connect patients, providers, and caregivers to life-improving therapies and resources.

Built for the evolving privacy landscape, BranchLab improves commercialization performance without relying on individual-level health information. By modernizing the industry’s technical infrastructure, we help organizations operate more efficiently and responsibly while improving how healthcare audiences are understood, reached, and engaged.

BranchLab is helping build a more intelligent, efficient, and responsible model for healthcare commercialization.

THE OPPORTUNITY

BranchLab is looking for a Brand & Marketing Designer to help build, scale, and evolve the visual identity of the company across brand, marketing, sales, and client experience.

This person will work closely with the Creative Director, UX & Brand, the VP of Marketing, Sales, Product, and leadership to create high-quality visual materials that support BranchLab’s growth, market presence, and personalized client experience strategy.

This role is ideal for a highly creative, collaborative, and organized designer who can move quickly, think conceptually, and execute with polish. The right person enjoys bringing new ideas to the table, exploring multiple design directions, and seeing their work make a direct impact on brand perception, marketing campaigns, sales conversations, and client engagement.

The Brand & Marketing Designer will support both traditional marketing design needs and the development of BranchLab DNA, our personalized client experience system for priority accounts. This includes scalable brand guidelines, presentation systems, sales materials, event assets, motion graphics, website support, and account-specific visual storytelling.

KEY RESPONSIBILITIES

BRAND & IDENTITY SYSTEM

· Help expand and maintain the BranchLab visual identity across marketing, sales, digital, and client-facing materials.

· Support the development of scalable brand guidelines, including typography, color, imagery, iconography, layout, motion, and visual storytelling principles.

· Create design systems and reusable assets that allow the company to move faster while maintaining consistency and quality.

· Ensure all materials feel polished, thoughtful, differentiated, and aligned with BranchLab’s brand standards.

· Bring fresh creative ideas and visual concepts that help set BranchLab apart in the market.

MARKETING DESIGN

· Design marketing assets across campaigns, social media, events, digital channels, and internal initiatives.

· Partner with the VP of Marketing to support ongoing marketing priorities, campaign needs, and growth initiatives.

· Create display ads, campaign graphics, website visuals, landing page assets, event materials, and other marketing deliverables.

· Translate marketing strategy into clear, compelling, and visually engaging creative.

· Develop materials that support demand generation, brand awareness, pipeline, and revenue growth.

SALES & CLIENT-FACING MATERIALS

· Design high-quality sales collateral, including pitch decks, one-pagers, leave-behinds, client presentations, and executive-ready materials.

· Build scalable Microsoft PowerPoint templates and presentation systems that can be adapted across sales, leadership, marketing, and client conversations.

· Create account-specific visual materials that help priority customers feel understood and engaged.

· Support tailored client narratives through strong layout, information design, and visual storytelling.

· Make complex ideas, data, and product value easier to understand and more compelling to present.

BRANCHLAB DNA SUPPORT

· Support the creation of personalized client experience materials for priority accounts.

· Help develop account-specific design extensions, pitch systems, onboarding materials, and visual storytelling frameworks.

· Create assets that connect BranchLab’s brand, sales narrative, marketing presence, and client experience.

· Contribute to systems that allow personalized work to scale without becoming inconsistent or overly manual.

· Help establish clear guardrails for what can be customized by account and what should remain consistent within the BranchLab identity.

MULTIMEDIA, MOTION & VIDEO

· Create motion graphics, lightweight animations, and short-form video assets where appropriate.

· Support minor video editing and post-production needs for marketing, social, sales, events, or internal communications.

· Help bring BranchLab’s story to life through dynamic visual formats.

· Collaborate with external multimedia vendors when needed to ensure work aligns with BranchLab’s quality standards and brand direction.

· Explore new ways to use motion, video, and interactive formats to improve storytelling and engagement.

TEMPLATES, SYSTEMS & ASSET MANAGEMENT

· Build reusable design templates for marketing, sales, presentations, events, and recurring business needs.

· Maintain organized design files, asset libraries, template systems, and documentation.

· Help create a more scalable design workflow so the company can produce high-quality materials faster and more consistently.

· Support asset management across still graphics, moti

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