Brand and Marketing Manager

About this role

Overview of the firm and function Freshfields is a global law firm with a long-standing track record of successfully supporting the world's leading national and multinational corporations, financial institutions and governments on complex, business-critical mandates. With our history spanning nearly three centuries, we continue to operate at the forefront of law, setting new standards, giving our clients the edge in achieving their objectives and attracting the best talent across the world. Our 2,800-plus lawyers and other legal professionals deliver results worldwide through our own offices and alongside leading local firms.

Our people are our strength, and we foster a diverse, supportive environment where everyone can thrive. We work as one firm across borders, delivering creative solutions and making a positive impact in our communities.

About Marketing & Business Development (MBD) A creative group ranging from client managers and communications experts to designers and data wizards, our Marketing and Business Development team are a dynamic and talented global team, operating in a fast-moving environment. Some of us shape the client strategy, create campaigns that travel and lead our digital presence. Others work with journalists, put on high-profile events, tell compelling stories, and tackle complex business issues. Together, we define the client experience and shape the perception of Freshfields around the globe.

Role summary This Brand and Marketing Manager role will act as the key brand and marketing point of contact for the US region, supporting market‑specific initiatives and ensuring alignment with global brand strategy. The role will work closely with US MBD stakeholders to translate global campaigns into impactful regional activation.

The Brand and Marketing Manager leads and coordinates marketing projects and campaigns that support the firm’s priorities, enhance its reputation, and demonstrate value to clients. This role requires strong project management skills, the ability to build trusted relationships with senior stakeholders, and collaborate effectively with global colleagues across marketing, communications, events and business development.

The role will bring balance and judgement to deliver against US regional priorities with global brand consistency, acting as a connector between the US MBD team and the Global Brand & Marketing function, ensuring that US‑specific insights contribute to global brand development and campaign planning.

The role involves overseeing workflow, managing resources and budgets, and driving continuous improvement in marketing processes.

Key responsibilities Project management • Project management of creative marketing and brand projects, ensuring outputs meet Freshfields’ global standards for quality, consistency and brand governance. • Typical projects may include: global marketing campaigns, signature events, flagship reports, pitch materials, and thought leadership reports. • Lead and coordinate marketing projects that are originated in, or adapted for, the US region, ensuring relevance to the local market. • Advise US stakeholders on the best approach, channels and assets for regional marketing execution. • Support pragmatic solutions to the brief, within the parameters of the brand, and flag creative concerns when necessary. • Support on the allocation of new briefs, alongside the senior marketing and brand team. • Oversee production of creative assets across digital, print and motion channels, working with internal design studio team and external suppliers as needed. • Go beyond ‘trafficking’ projects to provide excellent service to internal clients and add value to the process through guidance and advice on project approach and marketing deliverables. • Quality check work before delivery to stakeholder.

Stakeholder engagement and collaboration • Build and maintain strong working relationships with senior stakeholders, project sponsors and cross-functional teams, including brand, design, digital, events and communications. • Coordinate with business stakeholders to set and meet project expectations, managing planning discussions to extract key information for campaign and creative briefs. • Coordinate with business development colleagues to ensure creative deliverables support campaign objectives. • Work in close partnership with the US‑based designer to ensure efficient resourcing, high‑quality outputs, and alignment with global brand standards. • Coordinate briefs, reviews and project priorities jointly with the designer to ensure clarity and effective workflow. • Provide strategic guidance to the US designer on brand requirements, stakeholder expectations and project context.

Brand governance • Act as the first point of contact for brand‑related queries from US colleagues. • Provide guidance on brand usage, tone of voice and visual identity to ensure consistent application of the brand. • Manage the approval of marketing and design materials produced in the region, escalating to Global Brand where needed. • Oversee the regional brand governance process, ensuring compliance with Freshfields’ global brand standards. • Maintain and manage US‑specific brand assets, templates and guidance materials. • Manage US merchandise and promotional items (e.g., selection, supplier coordination, stock control, and usage guidance). • Partner with the Global Brand team to identify and address regional brand risks or inconsistencies.

Process improvement and operational support • Maintain project documentation using workflow tools, ensuring transparency and effective communication across the team. • Support the implementation of new creative processes and tools to drive operational excellence and continuous improvement. • Proactively manage timelines, contingency plans and process improvements to streamline business operations.

Key requirements Experience • Proven experience of end‑to‑end project management of corporate/brand communications

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