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Brand Manager, Brand Growth & Innovation – Scott® Bath
Kimberlyclark
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About this role
Brand Manager, Brand Growth & Innovation – Scott® Bath
Job Description
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
The Brand Manager – Brand Growth & Innovation – Scott® Bath will lead brand building initiatives across North America, as well as develop, gain support and lead 3-5 year strategy & innovation plans. In this role you will lead and influence cross-functional partners in a matrix organization to include R&E, Product Supply, Insights & Analytics, RGM, Design and Sales. This role reports to the Senior Brand Manager, Brand Growth & Innovation, Cottonelle® Flushable Wipes and Scott® Bath.
In this role, you will: • Lead development of 3 Year Strategic Brand Plan and Portfolio (point person for entire Strategic Brand Planning process).
• Support development and cascade of brand building initiatives for North America
• Lead briefing and development of innovation programs in partnership with Business Unit Marketing and Cross Functional Partners.
• Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that protect net sales and operating profit goals while solving issues facing the business.
• Identify and lead process improvements at the brand or portfolio level.
• Key liaison with channel and sales strategy as voice of the consumer and brand subject matter expert
• Drive development of channel specific go-to-market strategies and plans to maximize presence in market (includes category management, shelving and assortment strategies).
• Leverage consumer, customer and category insights to drive development of 3 to 5 year brand strategy and supporting innovation and renovation pipeline to deliver strategic business plan.
• Develop annual portfolio learning plan to meet innovation objectives
• Champion for Design Thinking and agile methodologies across KCNA
• Drive continuous development of innovation, renovation and commercial news pipeline in partnership with R&E
About Us Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications: • Bachelors Degree in business/marketing. Masters/ MBA with concentration in Marketing degree preferred.
• At least 7 years' experience in marketing with brand management (CPG industry experience highly preferred) and experience in the following areas:
• P&L management; development and execution of brand marketing; cross- functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development and product supply.
• Solid understanding of annual business planning, budget setting, and subsequent execution of those plans to delivery results.
• Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development.
• Experience with brand positioning and brand strategy development.
• Concept & Brief writing of both product innovation, renovation and commercial news.
• Proven capability to lead in a matrix organization driving collaboration across businesses and functions.
• Demonstrated capability in leading agency partners in long-term projects.
• Ability to pull insights from multiple sources and synthesize into a compelling story for change.
• Strong skills and experience with diagnosing and resolving complex problems and opportunities.
• Entrepreneur can-do attitude to find ways to break down growth barriers.
• Demonstrated positive energy to effectively represent brand internally and externally.
Total Benefits Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com . Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insuran
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