Senior Brand Manager, Brand Growth & Innovation - Huggies® Wipes

About this role

Senior Brand Manager, Brand Growth & Innovation - Huggies® Wipes

Job Description You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

The Senior Brand Manager, Brand Growth & Innovation will lead innovation and brand building initiatives across North America for the Huggies® Baby Wipes portfolio.  This role will lead development of the 3-5 year strategic innovation plan. In this role you will manage the work of Brand Growth & Innovation Brand Manager while also leading and influencing cross-functional partners in a matrix organization.

In this role, you will: • Drive the delivery of a validated, consumer-driven innovation pipeline to the brand team to bring to market

• Co-lead development of the Strategic Business Plan, guiding brand priorities over the three-year horizon

• Development of the innovation roadmap for Baby Wipes to deliver against consumer expectations, long-term corporate commitments, and evolving regulatory environment

• Creation and refinement of foundational brand tools, including Brand Architecture, Brand Segmentation and Demand Spaces

• Coordination of Huggies North America Baby Wipes brand strategies and priorities with adjacent categories

• Collaboration with Global to drive scale and consistency of front end innovation development

• Inform the long-term capabilities needed to continue to expand share leadership on the category, grounded in consumer needs

• Delivery of business objectives for a brand including net sales, operating profit, gross margin, and market share including knowledge of full P&L levers

• Understanding of distribution, pricing, shelving and merchandising (DPSM) to deliver best in class execution and growth with a focus on specific channel and customer dynamics

• Business model innovation including (but not limited to) import/export of winning innovation from total enterprise, agile concept and prototyping approaches and resources, and digital test market leadership through established ecommerce channels

About Us Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You. About You You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications: • Bachelors Degree in business/marketing. Masters/ MBA with concentration in Marketing degree preferred.

• At least 10 yrs. experience in marketing with brand management (B2B - CPG companies) and experience in the following areas: • P&L management; development and execution of brand marketing; cross- functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development and product supply.

• Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development.

• Experience with brand positioning and brand strategy development.

• Concept & Brief writing of both product innovation and renovation and commercial news.

• Proven capability to lead in a matrix organization driving collaboration across businesses and functions.

• Demonstrated capability in leading agency partners in long-term projects.

• Travel 10-20% of the work time.

Total Benefits Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com .   Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

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