Brand Manager

About this role

Last date to apply: We are continuously accepting applications

The Brand Manager plays a key role in advancing the brand strategy and achieving marketing   objectives   for growth   across product segments .   This role works closely with product management, Martech,   creative   and media to coordinate comprehensive marketing activation plans.   This person   works   with   both   internal   and   external   agency partners   to   develop   holistic marketing campaigns   across   paid and owned channels .   This person   is a champion of the consumer and applies those insights and input from sales and   analytics   toward developing and executing effective programs.   

What You Need to Know:   

• Develop a deep   understanding   of the consumer   segments, channel   partners   and   product   to drive brand , commercialization   and campaign strategy  

• Lead strategic commercialization planning for priority product launches, translating global brand,   product   and business   objectives   into clear go-to-market plans across dealer, retail, ecommerce, Pro and residential channels.  

• Ability to   craft a well- written   brief founded on   channel and user   insights   with   clear   objectives   and deliverables    

• Develop clear product and category narratives that differentiate the brand, support premium   positioning   and help sales teams communicate value to dealers, retailers,   Pros   and consumers.   

• Lead cross-functional UX projects related to   web /app improvements,   DIY   installation   or Pro sales enablement , marketing   automation   and the purchase journey .   

• Develop internal and external communication materials ( i.e.   sell sheets, product launch guides, web content, sales and event materials, FAQs)    

• •   Partner with global marketing teams to localize brand strategy, campaign   assets   and product positioning for the North American market, ensuring consistency with global direction while meeting regional commercial needs.  

• Partner with   multi-agency   partners   to bring ideas to life and extend campaign across relevant channels   on time and on budget     

• Provides   tradeshow support   across product lines   for key messaging, on site presence, and content support  

• Lead   photography   shot   lists, prop   guides   and scheduling   

• Partner   with outside agencies and   cross-functionally   on Project/Creative Briefing, Production of Digital Content (Web, App, Social, E-mail),   Claims & Packaging,   Consumer Research  and   Paid & Earned Media   Strategy & Performance   

• Support B2B, B2C and Ecommerce business in retailer expansion initiatives,   sku   management, promotional   calendar   and content development    

• Provide post-campaign reporting and analysis on marketing programs to drive continuous improvement in our advertising efforts   

• Work closely with product managers and lead commercialization process of pro and residential products and accessories   

• Work closely with PR team on influencer and affiliate programs, brand   partnerships   and relevant consumer/industry opportunities  

What We Are Looking For:  

• Bachelor’s Degree    

• 5 + years marketing experience   (preferably in marketing for consumer products)  

• Detail Oriente d and   Organized   for effective project management  

• Strong management skills with ability to   balance priorities and timelines    

• Proven communication skills, both written and oral   

• Proven ability to influence cross-functional and senior sales stakeholders in a matrixed organization, with experience turning brand strategy, product   positioning   and market insights into successful commercial launch plans.  

• Travel is   up to   15 %

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