Brand Designer, System

About this role

ABOUT US

At Sierra, we’re creating a platform to help businesses build better, more human customer experiences with AI. We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, London, Paris, Madrid, Munich, Singapore, Tokyo, and Sydney.

We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family. These values are the foundation of our work, and we are committed to upholding them in everything we do.

Our co-founders are Bret Taylor https://www.linkedin.com/in/brettaylor/ and Clay Bavor https://www.linkedin.com/in/claybavor/. Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace. 

ABOUT THE ROLE:

We're looking for a Brand Designer to own and evolve the Sierra design system and brand guidelines. This is a foundational, systems-oriented role — equal parts strategic and hands-on. You'll work at the intersection of brand thinking and design infrastructure, setting the standards that enable every team at Sierra to express the brand consistently and beautifully at scale.

This role is ideal for someone who thinks in systems, sweats the details, and understands that great brand design is both an art and an engineering discipline. You'll partner closely with marketing, product design, and cross-functional creative partners to ensure the Sierra brand is coherent, scalable, and unmistakably itself.

WHAT YOU’LL DO:

Own the Sierra Brand Design System

- Build, maintain, and evolve a comprehensive, living design system — covering typography, color, iconography, spacing, motion, and component patterns.

- Create and steward a scalable token architecture that bridges brand and product, enabling consistent application across digital and physical touchpoints.

- Define and document standards for how the Sierra visual language adapts across contexts: web, presentations, events, social, and print.

Define and Maintain Brand Guidelines

- Author and continuously refine the Sierra Brand Guidelines — a clear, practical, and inspiring resource for internal teams and external partners alike.

- Establish usage rules, rationale, and best-practice examples for all brand elements, ensuring guidelines are actionable rather than merely aspirational.

- Develop toolkits and templates that allow non-designers to apply the brand correctly without sacrificing quality.

Enable Cross-Functional Brand Consistency

- Partner with marketing, product design, and engineering to embed brand system thinking into workflows and tooling (Figma libraries, design tokens, CMS templates).

- Serve as the brand systems expert and primary reviewer for design output across teams — flagging inconsistencies and coaching collaborators toward higher craft.

- Lead brand onboarding for new team members and external agency partners, ensuring fluency from day one.

Drive Brand Strategy and Innovation

- Contribute to the strategic evolution of the Sierra visual identity — anticipating where the brand needs to grow as the company scales.

- Audit existing brand expressions regularly, identifying gaps, inconsistencies, and opportunities for refinement.

- Collaborate with lead designers to push the brand narrative forward, bringing first-principles thinking to how Sierra looks, feels, and communicates.

Scale Design with AI — Without Losing Quality

- Leverage AI-powered design tools (e.g. generative image platforms, AI layout assistants, automated template engines) to dramatically increase the volume and speed of on-brand asset production.

- Build smart, AI-ready template systems — structured so that AI-generated outputs snap into brand guardrails by default, minimizing manual correction downstream.

- Design and own a quality control process for AI-assisted outputs: defining review checkpoints, acceptance criteria, and feedback loops that catch brand drift before it ships.

- Stay at the frontier of AI tooling in design — continuously evaluating new capabilities and integrating those that meaningfully raise team output without compromising craft.

- Partner with marketing and creative operations to establish scalable workflows where AI handles repetitive production work, freeing designers to focus on higher-order creative decisions.

WHAT YOU’LL BRING:

- Proven Experience:8+ years of brand design experience with a strong focus on design systems, brand guidelines, and visual identity. Portfolio demonstrating the ability to build and scale cohesive brand systems for B2B, SaaS, or AI-driven products.

- Systems Thinking: Demonstrated ability to create structured, scalable design systems — including token architecture, component libraries, and multi-platform guidelines. You think holistically about how design decisions compound and interact.

- Exceptional Craft: High attention to detail across typography, color, layout, and motion. You hold a high bar for yourself and can articulate why craft decisions matter.

- Documentation Fluency: Strong ability to write clear, well-structured brand guidelines and system documentation — making complex decisions legible and actionable for diverse audiences.

- Cross-Functional Collaboration: Skilled at working closely with marketing, product design, and engineering — translating strategic intent into practical system components that teams can actually use.

- Tooling Expertise: Deep proficiency in Figma (libraries, variables, auto layout, component architecture) and the Adobe Suite. Familiarit

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