Brand Designer

About this role

ABOUT US

Conversion is the AI-native marketing automation platform for modern software companies. Our platform lets growth teams run their entire go-to-market motion in one place, from acquisition through retention, with AI agents doing the work that legacy tools like Marketo, HubSpot, and Pardot can't.

We've raised $28M+ from Abstract Ventures, True Ventures, and HOF Capital. The team is based in San Francisco and includes engineers, designers, and operators from Airbnb, Palantir, Pinterest, IMC, Shopify, LinkedIn, and Microsoft.

ABOUT THE ROLE

Hey! 👋 Kyle here. I run product and growth at Conversion. This role has been hard to put into words because it's ambiguous, fast-moving, and deeply creative. Bear with me.

We're in a lucky spot right now. We have a product people are excited about. We have a sales team ready to sell it. We have specialists and partners across demand gen, paid, and the broader marketing ops world. The thing we need next to move faster? A creative.

I've heard this role called everything from "brand designer" to "PMM" to "storyteller" to "that person who just makes everything look and feel better." At its core, it's someone with a strong vision for brand and creative, who's savvy with creative tools (you must be tool-fluent), and who has an almost annoying attention to detail.

Here's the tricky part. I've been trying to help our hiring team nail down what the right candidate looks like, and there's no clean checklist on background. You don't need B2B SaaS experience. You don't need a design degree. What you do need is to be a strong designer at the core, that part is non-negotiable. Beyond that, the best people for this kind of role come from all over: design studios, brand and content backgrounds, community, or something totally different. So instead of listing requirements, here's what I've noticed is true about the people who crush it in roles like this:

- They love to share work and own brand. They have side projects. Maybe an app, an art Instagram, a little vlog series from their last trip. They naturally make things and put them out into the world.

- They're drawn to advertising and creative work. They have opinions about campaigns. (I maintain a tier list for Super Bowl ads, so no judgment here.)

- They're obsessed with details and craft. If they host a dinner party, they design a cute menu to hand out. They're the friend who gives an unbelievably thoughtful Secret Santa gift. They have a Notion doc to organize the group trip. You know the type.

RESPONSIBILITIES

- Use design software proficiently (Figma, Adobe Illustrator, After Effects/Lottie/Figma Motion, Claude Design)

- Own the visual brand and bring it to life across web, product surfaces, social, and collateral

- Work on exciting new product launches: launch videos, webpages, and collateral

- Help build out ambitious end-to-end creative programs, like starting Conversion Academy

- Work with partners and influencers to represent and grow the brand

- Ideate and execute growth experiments across new channels

- Own end-to-end content creation: concept, script, shoot, edit, publish

- Turn features, workflows, and real customer use cases into relatable, compelling content

- Design and produce events and programming: hack nights, speaker series, tactical sessions, dinners

- Build and nurture community through onboarding experiences, meetups, and digital channels

- Build lightweight systems to keep programs organized (Airtable, calendars, speaker tracking, etc.)

- Rigorously track performance and iterate quickly based on what's working

This role is in-person 5 days/week in San Francisco.

YOU MIGHT BE A GOOD FIT IF YOU

- Have a portfolio of design work you've shipped and can walk through: brand, web, motion, video, social, whatever you're proud of

- Are fluent in the core tools (Figma, plus motion and video like After Effects and Premiere) and pick up new ones fast

- Have impeccable attention to detail, aesthetic sensibility, and craft across everything you touch

- Can take a project from concept to finished design, type, layout, motion, the whole thing, without much direction

- Have a knack for visual storytelling, turning a feature or workflow into something people actually want to look at

- Are highly collaborative and can work across product, engineering, sales, and marketing

- Thrive in a startup environment where you have real ownership and autonomy

YOU MIGHT BE A GREAT FIT IF YOU

- Have range across mediums: you can design a landing page, cut a launch video, build a deck, and lay out an event space without skipping a beat

- Care deeply about craft in every artifact: every frame, every thumbnail, every slide, every pixel

- Make things outside of work too, a side project, an art Instagram, a vlog, a brand you built just because

- Have strong opinions about brand, advertising, and what good creative actually looks like

- Believe in high-intensity, in-person teams and want to be surrounded by top talent pushing in the same direction

- Understand the startup ecosystem and what makes early-stage companies tick

USEFUL LINKS

- Website: https://conversion.ai/

- Company culture: https://conversion.ai/careers

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