AVP, Head of Product Marketing - Life and Health

About this role

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity

AVPs of Product Marketing lead product marketers to acquire new accounts, shape and implement product-specific marketing strategies, focus on performance metrics, and deliver measurable results. They are accountable for accelerating growth through continuous test-and-learn agenda, improvement of paid marketing efforts, and expert allocation of marketing investments. The team ideates, plans, launches, measures, and optimizes marketing campaigns to drive sustainable growth at efficient Cost Per Account (CPAs). The AVPs of Product Marketing are also accountable for a large marketing budget, and collaborate closely with internal stakeholders such as Brand, Product, Risk, and Analytics to drive growth via both new-to-USAA members as well as cross-selling to existing members. Strong analytical skills, business acumen, and entrepreneurial spirit are key to success in these roles.

Head of Product Marketing - Life and Health

The Head of Life & Health Product Marketing reports directly to the Chief Marketing & Digital Officer for USAA's Life Insurance Company (LifeCo). In addition to this position, the Chief Marketing & Digital Officer's team includes leaders responsible for Investment Advisory Marketing, Annuity Marketing, Marketing Strategy & Planning, Content Marketing, Media & Marketing Activation, Digital Growth, and Digital Experience.

USAA offers a flexible work environment that requires in-office presence 4 days per week. This position is based in Charlotte, NC. Relocation assistance is available for this position.

This role represents a unique opportunity to shape the future of protection, health, and financial security for millions of military members, veterans, and their families. At USAA, our mission is to empower more than 14 million members to achieve financial security through competitive products, exceptional service, and trusted advice. For more than a century, USAA has earned the trust of the military community by helping members navigate life's most important financial decisions. Today, the Life & Health business sits at the center of that mission, delivering a broad portfolio of life insurance, health, Medicare, and supplemental protection solutions designed to help members protect their families, prepare for the unexpected, and build long-term financial security.

This is not a traditional product marketing role. It is a business leadership opportunity. The executive selected for this role will help define how USAA brings its Life & Health solutions to market, driving growth across one of the company's most important businesses. The successful candidate will build upon the trust, loyalty, and brand equity that make USAA one of the most respected financial institutions in the country while helping modernize and evolve how members discover, evaluate, purchase, and engage with protection solutions in an increasingly digital world.

The portfolio includes term life, universal life, whole life, survivorship life, Medicare-related products, dental and vision coverage, critical illness insurance, cancer insurance, accidental injury coverage, and other supplemental health solutions. Together, these products help members protect income, safeguard families, manage healthcare needs, and preserve long-term financial well-being.

The Head of Life & Health Product Marketing will be responsible for developing and executing integrated product marketing strategies across the entire customer lifecycle. Partnering closely with Product, Distribution, Digital, Analytics, and Enterprise Marketing teams, this executive will lead market positioning, segmentation, customer acquisition, product launches, member engagement, retention, and cross-sell initiatives. Success in the role will require the ability to translate complex products into compelling customer value propositions that drive both member value and business performance.

As a senior member of the Life Company marketing leadership team, this executive will have significant visibility and influence across the organization. The role requires a leader who can combine strategic vision with operational excellence while helping shape the next generation of marketing capabilities within USAA Life Company. This is more than a product marketing leadership role. It is an opportunity to influence how millions of military families protect what matters most and achieve greater financial security at every stage of life.

Tasks • Accountable for fully digital-first marketing lifecycle, inclusive of strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management.

• Develop and implement marketing plans and campaigns to build and deepen USAA's relationship with existing members, and drive acquisition of new members via company products.

• Manage large marketing budget allocations across multiple products and channels to deliver sustainable growth at efficient CPAs at scale.

• Drive digital acquisition experience, lead adoption of new ways of working, and leverage storytelling to drive understanding & adoption of change.

• Adopt & lead a team to embrace safe & sound business practices at scale.

• Provide thought leadership within and keen awareness of the external digital space, with establish

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