AVP, Product Marketing

About this role

Our Purpose

At SentinelOne, we are driven by a clear purpose: to give the advantage to those who secure our future. As AI reshapes how organizations build, operate, and innovate, the responsibility to protect them becomes more critical than ever. When you join SentinelOne, your work helps protect global enterprises, critical infrastructure, and the technologies shaping tomorrow. If you are motivated by meaningful challenges and want your impact to be real, measurable, and global, you will find purpose here.

About Us

SentinelOne is a company at the intersection of AI and security, pioneering a new operating model for cybersecurity. Our AI-native platform unifies protection across endpoint, cloud, identity, data, and AI systems to deliver autonomous detection and response with clarity and speed. By combining real-time analytics, intelligent automation, and a unified data foundation, we reduce noise, simplify complexity, and empower security teams to focus on what truly matters.

Our teams are builders, problem-solvers, and innovators committed to shaping the future of security. If you are excited to solve hard problems alongside talented, mission-driven people, we invite you to help us build a safer future for humanity.

What Are We Looking For?

We’re looking for people who are relentlessly curious and committed to continuous learning. AI is reshaping every function across our business, and we enable every team member, regardless of role or level, to build fluency in AI tools and concepts. Those who thrive here actively seek out new solutions, experiment thoughtfully, and apply what they learn to drive better, faster, smarter outcomes.

As an AVP, Product Marketing, you will be tasked with leading and developing a team of Product Marketing Managers, while owning the development and refinement of core product messaging.

This is a player-coach role: every leader at SentinelOne carries both a team and a direct execution mandate.

As coach, you will set the framework and strategic agenda for how SentinelOne's platform and products are messaged, set the standard for all core messaging content, and manage a team of Product Marketing Managers, each a subject matter expert who owns a technology domain.

As a player, you will personally engage at the executive level with Product, Sales, and Marketing leadership to keep messaging and positioning tightly aligned with go-to-market execution and the product roadmap, and own the content pipeline and funnel that feeds campaigns as a direct input to demand generation.

What Will You Do?

Team & Strategic Leadership

• Lead and develop a high-performing team of product marketing managers, each responsible for a product domain, ensuring consistent quality and cadence across all areas of coverage

• Set the strategic operating model for Core PMM: how messaging gets built, validated, and shipped, and how the team prioritizes across a growing product portfolio

• Represent Core PMM in cross-functional planning with Product Management, Sales, Campaigns, and Solutions & GTM; you are the executive point of contact for "what does the product actually do and why does it matter"

Product Messaging & Positioning

• Own the development and continuous refinement of core product messaging, value propositions, and differentiation across the platform

• Ensure messaging is grounded in product truth, technically accurate, competitively sharp, and validated with Product and Sales before it ships

• Translate the product and engineering roadmap into a forward-looking narrative that anticipates market shifts rather than reacts to them

Use Cases, Demos & Buyer Specifics

• Direct the team's development of buyer-specific use cases and demo narratives that map product capability to real customer problems, by persona and by vertical where relevant

• Set the standard for demo quality and consistency across the team's domains, ensuring demos reflect current product state and current competitive reality

Sales Enablement & Content Pipeline

• Own the enablement content pipeline that arms our sales and field teams

• Separately, own the funnel of PMM-sourced content into marketing campaigns, ensuring the content pipeline feeding demand gen is timely, technically sound, and aligned with messaging

• Build and maintain tight feedback loops with Product, Sales, and Field teams to measure effectiveness and impact, and make adjustments to ensure continual improvement

Cross-Functional Influence

• Collaborate with Product to influence product strategy and roadmap prioritization

• Partner with Market Intelligence to incorporate competitive and win/loss signals directly into messaging and enablement

• Partner with Tech Marketing and Solutions to ensure product truth flows cleanly into top-of-funnel content and into downstream go-to-market execution

• Act as an escalation point when messaging, positioning, or enablement gaps surface in the field

What Skills and Knowledge Will You Bring?

• 12+ years in product marketing, with at least 3-5 years in a people leadership role managing PMM managers or senior ICs

• Deep fluency in the cybersecurity market and platform categories, with the credibility to go deep with both practitioners and executives

• Track record of owning product messaging at scale, from individual product narratives to platform-level positioning that ties them together into a common customer outcome

• Demonstrated ability to set team strategy and direction, and to personally jump into a messaging doc or demo script when the moment calls for it

• Strong track record partnering with Product, Sales, and Marketing leadership to influence and align on joint outcomes

• Experience managing a content pipeline that feeds directly into demand gen/campaigns, with an understanding of funnel mechanics

• Executive presence, comfortable representing Product Marketing in leadership forums and driving alignment across Product, Sales, and Marketing stakeholders

• Exceptional wr

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