Audience Development Manager, BI Live

About this role

Business Insider is hiring an Audience Development Manager to join our Business Insider Live team to manage audience recruitment, development and curation across the BI Live Portfolio

Business Insider is for people who are driven, optimistic and always looking forward. Our mission is to inspire action through thought-provoking stories. We tell our audience what they want and need to know to improve their lives and the world with storytelling that is accessible, smart, sometimes unexpected, and always helpful. Our team members embody and uphold Business Insider’s three core values: we are all one team, we are effective, and we get better every day.

The Role & Team:

As Audience Development Manager, you will own the audience recruitment processes across platforms and will be responsible for all invite-only, apply to attend and general registration processes, delivering audiences that align with client and department goals. The Audience Development Manager will represent BI Live in person and will deliver white glove service across all attendee touchpoints.

The Audience Development Manager reports directly to the Executive Director, Event Marketing and sits on the BI Live team. This position is based in our New York City HQ with an in-office presence of at least 2 days per week.

Audience Recruitment

• Lead attendee communications and act as the primary point of contact for the BI audience from invitation to thank you and including on-site registration support, deliver a white glove experience at each touch point

• Create and execute integrated marketing campaigns across digital, social, email, and paid media channels to optimize audience engagement and conversion.

• Manage event marketing plans including but not limited to ticketing strategies, and audience experience

• Conduct audience research and data analysis to refine targeting, segmentation, and engagement strategies.

• Partner with internal teams (editorial, sponsorship, sales, creative) to align audience and marketing initiatives with business goals and audience development strategies

• Develop marketing materials, creative briefs, and content to support audience acquisition and engagement initiatives.

Operations and Reporting

Manage the marketing tech stack and infrastructure for event registration, email communications, and landing pages in coordination with relevant internal teams.

• Track and analyze key performance indicators (KPIs) to measure marketing effectiveness and optimize campaigns.

• Provide post-event reports with audience insights, engagement metrics, and marketing ROI analysis.

The Ideal Candidate Has:

• 5+ years of experience in marketing, audience development, or related fields, with a strong focus on live events, digital media, or branded experiences.

• Strong analytical skills with experience using marketing performance tools (Google Analytics, Facebook Business Manager, CRM systems, etc.).

• Experience in audience segmentation, data-driven decision-making, and audience growth strategies.

• Experience with community engagement and management a plus

• Background in event marketing, ticketing strategies, and enhancing audience experiences for live and virtual events.

• Excellent project management and communication skills, with a proven ability to work cross-functionally.

• A creative and strategic mindset, with the ability to craft compelling brand narratives and marketing messages.

• Passion for journalism, media, and live experiences that drive meaningful audience engagement.

Salary & Benefits:

• Base salary: $90,000 - $100,000 (dependent on skills, experience, and competencies)

• Additional bonus

• Flexible PTO, 10 company holidays, and 16 weeks of parental leave

• Comprehensive medical, dental, and vision insurance plans

• Matched and vested 401k plan

• Access to resources for financial planning guidance, family planning services, mental health reach out and Employee Assistance Programs (EAP)

• Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more

Business Insider is committed to providing equal employment opportunities and, when making employment decisions, does not discriminate based on race, ethnicity, gender, gender identity or expression, sex, sexual orientation, age, nationality or national origin, religion, disability, familial status, and military or veteran status. We encourage members of traditionally underrepresented groups to apply.

Business Insider is a subsidiary of Axel Springer SE, a family-owned transatlantic media company headquartered in Berlin and New York. Axel Springer is dedicated to shaping the future of journalism in the free world, believing that a free and informed society is essential to democracy. The company’s guiding principles – first articulated as The Essentials by founder Axel Springer in the aftermath of World War II – remain a cornerstone of the company’s foundation today. Learn more about Axel Springer. Are you passionate about this opportunity, but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Business Insider.

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