Audience Insights Manager

About this role

About the Team & the Role

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. This mission is enabled by our 3 key audiences (consumers, merchants & Dashers).

Although the Audience Insights team is a part of the Marketing structure at DoorDash, it partners with and influences the strategy of different functions across the organization. The purpose of our team is to use our knowledge and expertise to bring the insights needed to the forefront and ensure the voice of our 3 key audiences (consumers, merchants & dashers) is at the core of our decisions. This includes completing research, incorporating tools, synthesizing data, and consulting on projects.

As an Audience Insights Manager, you will be joining this growing team at a unique, exciting, and pivotal time. This role will be dedicated to working with our B2B team (business to business) on a variety of projects that will inform strategies related to our ads & promos products and solutions. Today, this Ads and Promos workstream primarily focuses on understanding how to get businesses (both large and small, restaurants and non-restaurants) to advertise their products and services on DoorDash. In addition to this focus, this team member will also have the opportunity to help with overflow insights projects across audiences. This role will be part of the broader Audience Insights team filled with self-motivated, diverse-minded, curious, creative, solution-oriented, and inspiring people that genuinely enjoy finding new ways of understanding people at their core and unlocking it for others.

You're excited about this opportunity because you will…

• Use creativity and technical expertise to execute the process needed for qualitative and quantitative research

• Synthesize learnings to formulate compelling stories that stimulate decisions

• Build and oversee vendor relationships and run studies completely from scratch, in house

• Help improve project management efficiency by managing timelines, collecting necessary information from different stakeholders, and ensuring vendors meet the business needs

• Establish tools and processes that centralize information and get it in the hands of strategic partners when they need it the most

• Contribute to the team’s cultivation of a company culture that can identify and action against insights

• Enable the business to be deeply attuned to what it takes to meet the needs of all our audiences: consumers, merchants & dashers.

We are excited about you because you…

• Are innately curious about people and want to understand what makes them tick

• Thrive in fast-paced atmospheres with multiple priorities to tackle

• Have effective communication skills that establish trust while defending the needs of the audience

• Have excellent presentation skills that can engage business partners

• Have exceptional organizational skills with the ability to establish necessary paths to get work completed

• Are strategic and business-minded, continuously pushing for the “so-what” in data trends

• Have an ownership mentality over your projects and enjoy working both independently and collaboratively to hit goals

• Can thrive working in a flexible, sometimes ambiguous or unpredictable working environment.

… and have the following experiences

• 4+ years of experience in Marketing Research or Insights

• An understanding of different types of research such as concept development, copy testing, ethnography, segmentation, brand health, and other qualitative and quantitative techniques

• Comfort with self-moderating 1-on-1 interviews

• Creative and collaborative - you love working with a team and solving challenging problems

• Expertise understanding of Qualtrics -or- extensive experience with programming surveys

• Experience with B2B research - either client side or at an agency

• Experience writing Insights proposals or learning plans, suggesting the best research methodologies to meet project objectives and explaining them to non-researcher stakeholders

• Have experience interacting with AI tools (e.g., Claude, ChatGPT, etc.) and the ability to learn new tools quickly.

Why You’ll Love Working at DoorDash

• We are leaders: Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.

• We are strategic: We believe the only way to predict the future is to build it. Creating solutions that will lead our company and our industry is what we do -- on every project, every day.

• We are learning: We’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute.

• We are customer obsessed: We are committed to our clients and connected through our vision of “Delivering Good”

• We are all DoorDash: The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.

• We offer great compensation packages and comprehensive health benefits

• You will be proud to say that you work for DoorDash and will know that the work you do brings joy to our clients every day

Compensation

The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you and your overall well-being. That’s why we offer a comprehen

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