Associate Marketing Lead - Small Business

About this role

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As an Associate Marketing Lead within PNC's Marketing organization, you will be based in a PNC Marketing Hub.

This person will support long-term Small Business growth objectives by developing and executing personalized, omni-channel marketing segmentation strategies that drive customer acquisition, engagement, and retention while aligning business priorities with evolving client needs.

Key Responsibilities

• Execute always-on, omni-channel growth marketing journeys supporting acquisition, engagement, and retention goals. • Own and support defined marketing strategies and workstreams across the product lifecycle and line-of-business growth initiatives. • Translate business priorities into integrated marketing strategies that enhance customer value and support sustainable growth. • Apply KPI frameworks and measurement plans to evaluate campaign performance and business results. • Perform data analysis, identify trends, and provide recommendations for optimization. • Leverage modern marketing capabilities including AI, agentic workflows, test-and-learn methodologies, and dynamic customer journeys. • Partner with cross-functional teams to deliver strategic marketing initiatives. • Coordinate assigned workstreams, manage timelines, and operate within budget and resource guidelines. • Support business, financial, risk, and process commitments through data-driven analysis. Required Job Skills • Strong segmentation campaign development and execution skills across direct mail, email, digital, branch, experiential marketing, webinars, sales enablement, and other channels. • Ability to analyze compelling internal/external insights and test and learn performance data to generate actionable next steps. • Strong project management, communications and stakeholder management capabilities. • Executing quantitative and qualitative research with marketing partners to gain customer insights • Comfort working in matrixed organizations with product, digital, analytics, finance, risk, and compliance partners. • Applying modern growth marketing practices including AI-driven personalization and test- and-learn frameworks • Sales enablement support within lifecycle marketing programs

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.  

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description • Independently implements and manages a broader set of defined market programs/initiatives. • Leverages a strong comprehension of marketing strategies.   Contributes to thought leadership and builds consensus across the partnership resulting in increased rigor around program/initiative execution. • Develops and executes complex marketing programs/ initiatives and activities that may include advertising, sales content and internal communications. Proactively collects and synthesizes data in order to identify trends. Readily identifies the strategic and tactical implications. • Ensures all operating activities are delivered within the established budget framework. • Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: • Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. • Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented

Competencies Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management

Work Experience Roles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience. Certifications are often desired. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education Bachelors

Certifications No Required Certification(s)

Licenses No Required License(s)

Language Assessments   No Required or Preferred Language Assessments     Pay Transparency

Base Salary: $75,000.00 – $150,000.00

Salaries may vary based on geographic location, market data and on individual skills, experience, and education.

Application Window

Generally, this opening is expected to be posted for two business days from 09/01/2026, although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits

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