Associate, Integrated Investment

About this role

Job Description Who We Are     

Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service .    Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune,   AdAge , Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.     At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,   safe   and empowered. We value YOU and believe that your authentic voice and unique perspective   allows   us to create a more rewarding culture, and experience, together.   

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.  

What You'll Do  

Digital Media Strategy – 10%    

• Collaborate with   Assistants   and Senior Associates, and Supervisors   for strategy and plan development   

• Identify   how digital strategy fits into overall brand communication goals  

• Employ Horizon Media's suite of planning, evaluation and buying tools for application/analysis   of   competitive landscape, target /audience   digital consumption support, plan   development   and reporting  

• Participate in team brainstorms to kick off plan and consideration set development  

• Monitor trends, tools,   opportunities   and applications within digital environments, and appropriately apply that knowledge  

• Contribute to the creation and presentation of media specific documents such as media plans,   objectives   and strateg y   decks, and other related functions  

Media Negotiating & Buying – 30%  

• Gather rates   for planning costs  

• Effectively negotiate & steward buys across multiple accounts  

• Analyze daypart mixes and pricing within plans  

• Lead RFP creation and review of partners/site responses, compile proposal   analysis   and drive partner negotiations   

• Oversee accuracy of plan details and insertion orders within internal systems tool   

• Maintain   collaboration with key contacts during planning process, including Partners, Creative Agencies , Paid Social and Programmatic    

Campaign Management & Execution – 20%  

• Set up campaigns in Prisma and SBMS   

• Implement   site tagging, ensuring all first- and third-party trafficking is properly   executed    

• Issue specs documents , IOs,   and ensure all materials are received from creative agency  

• Oversee creation of campaign post launch information ( i.e.   screenshots,   links   and placement information) to   demonstrate   proof of placement for clients  

• Work alongside assistant   associate   on mid-campaign reconciliation, billing, pacing, campaign   validation   and brand safety  

• Manage market budgets and deliverables (GRPs, impressions, response data)  

• React quickly to campaign results, and implement required optimizations as directed  

• Assist   account manager   with budget maintenance,   clearance   spreadsheets   and other campaign data  

• Ensure all deals are delivering   throughout the flight  

• Participate in campaign results meetings/calls with client and strategy teams  

Reporting & Analysis - 20%  

• Monitor and report on media campaigns on an ongoing basis, communicating optimization opportunities and challenges to internal teams   and   media partners  

• Parse through partner ad verification and ad server data to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications  

• Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown  

• Analyze MSAs and delivery reports from partners on a quarterly basis   to   deliver the post report to the   B usiness Solutions   team     

Reconciliation – 10%  

• Work with   Assistant   to r econcile   monthly   invoices   and   track all monthly totals by deal  

• Work with the billing department to make sure all invoices have been correctly input   

• Work through   discrepancies with the   respective   partner (s)  

Relationship Management & Mentorship   - 10%  

• Help to train   Assistants   and onboard new   Associates  

• Delegate and provide real time feedback to direct report(s)  

• Through effective verbal and written communication, develop and   maintain   strong mutually beneficial relationships with Horizon Media departments   ( Business Solutions, Traffic,   Ad Ops, Billing )   as well as   external partners  

• Effectively manage up and down, collaborate with   your   Senior   Associate   and Supervisor   o n   day-to-day   account activities, status ,   and deliverables  

Who You Are      

• Interested in the video and digital landscape   

• Have a data powered mindset  

• C omfortable working within large sets of data and numbers   

• A problem solver with foresight and the ability to develop creative solutions  

• Results oriented; consistently motivated, proactive, and resourceful  

• A strong, effective communicator and team player  

• Detail oriented with commitment to follow through  

• An independent worker with effective time management and organizational skills  

• Flexible and able to succeed in a fast-paced environment  

• An individual who takes pride in ownership of work and   demonstrates   accountability   

• Ability to mentor and   teach   team members  

• Motivated and eager to lear n  

• An advocate for and supporter of diversity,   equity   and inclusion  

Preferred Skills & Experience      

• Experience working in fast-paced advertising/marketing envi

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