Associate Director, Social Marketplace (Temp)

About this role

Job Description Who We   Are  

Horizon Media , founded in 1989 by Bill   Koenigsberg , is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service .    Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune,   AdAge , Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.     At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,   safe   and empowered. We value YOU and believe that your authentic voice and unique perspective   allows   us to create a more rewarding culture, and experience, together.   

  Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to   grow  

  What   You’ll   Do     Relationship Development – 2 0 %  

• Maintain a strong presence across   Horizon Media teams (Business Solutions, Investment, Traffic, Operations), building cross team relationships and incorporating relevant   extensions    

• Proactively   anticipates   and fields requests/questions from internal teams and   clients    

• Apply knowledge of current/ previous   clients’ specific business and industry to enhance and further   relationships  

• Act as day-to-day resource for client team to ensure prioritization of projects, understanding of goals and media that aligns with   objectives   to drive client   business  

• Effectively build trust and   establish   positive relationships with   clients  

• Act as primary resource for junior team members when faced with challenges navigating conversations with internal and external partners and   clients  

• Collaborate with   senior leadership   to   identify   problems and recommend solutions, escalating   situations   or challenges   appropriately    

• Lead larger team projects and initiatives, iterating and improving upon processes and workflows as   fit    

Social Media Strategy & Buying Oversight – 2 5 %  

• Oversee   RFP creation and review of social partners, proposal analyses, and partner   negotiations    

• Lead strategic social plan development in tandem with the Digital & Business Solutions teams  

• Lead   team brainstorms to kick off plan and consideration set   development  

• Own and develop   POVs around relevant trends, tools, and emerging opportunities within paid social   media  

• Maintain oversight of   media specific documents such as media plans,   objectives   and strategies decks, and other related   functions  

• Oversee the completion of internal team and client facing financial tracking   documents  

• Manage Quality Assurance (QA) of tracking functionality and creative units to   identify   and solve any   issues  

• Provide education on best practices, social media principals, and industry   at large    

Team Development & Management – 2 5 %  

• Manage and develop junior team member(s), creating growth plans and providing clear career   goals  

• Manage performance reviews, coaching to maximize success,   identifying   training needs for improved performance, setting goals for career   development   and ensuring actions are   taken    

• Participate in interview process for junior team members  roles    

• Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team   success    

• Guide senior leadership   to develop and implement   broader   team initiatives   and   goals  

• Responsible for leaning into Horizon initiatives while encouraging junior team members to   participate   and engage within the larger   Social   community  

Campaign Management & Execution –   5 %  

• Oversee junior team campaign buying from set-up to keyword   selection   through to targeting buckets, optimization,   measurement   solutions   and pacing/reporting; implement QA processes ,   ensuring full impact and efficiency of each   campaign  

• Support in measurement planning and ensure all trafficking and site tagging is   accurate   by junior team   members  

• Maintain thorough knowledge in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan   development   and   reporting  

• Act as main point of escalation for junior team members when navigating through execution   challenges    

• Oversee and provide approval of insertion orders within internal systems tool to reserve advertising   space    

Social Media Planning – 10%  

• Create and present media specific documents such as RFPs, media plans,   objectives   and strategies decks, and other related   functions  

• Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations   in order to   deeply understand the role marketplace media plays in larger media   objectives  

• Responsible for   maintaining   team deliverables   calendars  

Reporting –   5 %  

• Maintain oversight of junior team member’s data analysis and corresponding client feedback to provide recommendations and   optimizations  

• Act as final check point for campaign optimization and pacing, escalating challenges and opportunities as   needed  

• Lead in development of processes with Horizon Analytics to aggregate data and ensure standardization across Horizon   accounts    

• Own and oversee the development of learning agendas including   testing methodologies, reporting requirements, and optimization requirements

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