Senior Planner, Social (Temp)

About this role

Job Description Who We Are       Horizon Next   is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media   planning   and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand   what’s   next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Next   operates   with the single goal that tomorrow must outperform today .    

At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,   safe   and empowered. We value YOU and believe that your authentic voice and unique perspective   allows   us to create a more rewarding culture, and experience, together.   

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.   

  What   You’ll   Do     Campaign Management & Execution –   25 %   

• Lead RFP creation and review of social partners, compile   proposal analysis ,   and drive partner negotiations   

• Oversee and m anage buys from set-up to keyword   selection ,   through to targeting buckets, optimization, and pacing/   reporting  

• Determine   set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each   campaign  

• Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary  

• Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing all   pixels  

• QA junior team members work and help provide trainings for seamless   execution  

• Issue specs documents and ensure all materials are received from creative   agency  

• Work alongside Digital team on post campaign reconciliation and billing  

Social Media Strategy –   2 0%  

• Take part in developing strategic social plans in tandem with the Digital & Business Solutions teams  

• Integrate social insights into overall planning process, integrating data, research, and analytics into   recommendations  

• Partner   closely with   other Horizon Next teams (Business Solutions, Investment, etc.) towards 360   relationships , incorporating relevant   extensions  

• Participate in team brainstorms to kick off plan and consideration set   development  

• Take lead with Supervisor on new vendor discovery and outreach for innovative   tactics  

• Monitor trends, tools,   opportunities   and emerging opportunities within paid social media  

• Create and present media specific documents such as media plans,   objectives   and strategies decks, and other related   functions  

Reporting & Analysis –   30 %   

• Combine data analysis and client feedback to pull together recommendations and optimizations; configure,   operate , and   optimize   campaigns to meet client   objectives  

• Provide active voice in optimization strategies, proactively communicating challenges and opportunities to both internal teams and   clients  

• Use data during and after campaigns to   optimize   and draw greater conclusions about clients’ business goals and   objectives  

• Work with junior team members to p arse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable   implications  

• Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next   accounts    

• Take lead and refine skills on reporting calls, delivering impactful insights to   clients  

• Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data   shown  

Relationship Management – 1 5 %  

• Ensures collaboration with key partners during planning process, including Partners, Creative Agencies and Business Solutions team  

• Collaborate with Supervisor to   identify   problems and recommend   solutions  

• Keep Supervisor updated on the status and timing of   deliverables  

• Engage and effectively interact with other Horizon Next departments,   i.e.   Business Solutions, Traffic, Operations   

• Apply knowledge of current/ previous   clients’ specific business and industry to enhance and further   relationships  

Mentorship   & Team Management   –   10 %   

• Contribute to other junior team member(s) development (train Assistant Planners, onboard new Planners)  

• Conduct learning sessions for junior team members on an ongoing basis  

• Participate in interview process for junior team members  roles    

• Provide education and training on best practices, media principals, and industry  at large     

Wh o You   Are    

• A strong writer and presenter  

• A left and right brain thinker – a data powered   strategist  

• An independent worker with strong time management and organization skills  

• A problem solver with foresight and the ability to develop creative   solutions  

• Detail oriented with commitment to follow   through  

• Nimble and flexible to succeed in a fast-paced   environment  

• A strong team   player, willing to roll up your   sleeves  

• Interested in the social landscape and a desire to innovate and keep up with   trends  

• A supporter of and advocate for diversity,   equity   and inclusion  

  Preferred Skills & Experience  

• 1 .5 + years   previous   paid social media experience  

• Know ledge of advanced analytics and performance media  

• Familiarity with marketing principles,   analytics   and concepts

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