Associate Director of Events

About this role

A Rare Opportunity to Shape the Future of Genomics

Join a team of brilliant, passionate innovators determined to transform healthcare. At BillionToOne, we've built a category-defining, publicly traded company on Nasdaq where transparency fuels trust, collaboration drives breakthroughs, and every contribution moves the needle on our mission to make life-changing diagnostics accessible to all. We don't just aim for incremental improvements; we build products that are 10x better than anything that exists today.

Our scientists, engineers, sales executives, and visionaries are united by an unwavering commitment to changing the standard of care in prenatal and cancer diagnostics. This is where cutting-edge science meets human compassion, and every innovation you contribute helps remove the fear of the unknown from some of life's most critical medical moments.

If you're driven by purpose, energized by innovation, and ready to help shape the future of precision medicine at scale, this is where you belong.

As the Associate Director, Events Marketing , you will lead the strategy, performance and evolution of BillionToOne’s event marketing function across national prenatal conferences, regional and local prenatal events, and strategic experiential activations. You will be responsible for defining how event marketing drives commercial growth, strengthens customer engagement, and advances the BillionToOne brand.

This is a highly cross-functional leadership role responsible for transforming event marketing into a scalable growth engine for the business. You will own the long-term vision for the event portfolio, investment strategy, pipeline generation, organizational design and operational excellence of the function. Success in this role requires balancing strategic leadership with strong operational rigor while building systems that consistently deliver exceptional results.

The ideal candidate is a strategic marketing leader with deep expertise in even marketing, demand generation and organizational leadership. You are equally comfortable shaping executive strategy, analyzing business performance, coaching teams and building the processes that allow organizations to scale.

This role may be remote or based out of our Menlo Park or Union City, CA offices and reports directly to the VP of Marketing.

Responsibilities:

Event Strategy & Portfolio Leadership

• Own the long-term vision and strategy for BillionToOne's prenatal event marketing function, ensuring national conferences, regional programs, and experiential marketing work together to drive commercial objectives.

• Develop the annual event marketing strategy and investment plan, making data-driven recommendations on where the company should invest, expand, optimize, or reduce event spend based on business impact.

• Define audience segmentation, event portfolio strategy, channel mix, and integrated marketing approaches that maximize pipeline generation and customer engagement.

• Partner with Executive Leadership, Sales, Product Marketing / Marketing and Medical Affairs to ensure event marketing supports company priorities and go-to-market objectives.

Revenue Growth & Business Performance

• Own the event marketing function's contribution to pipeline generation, revenue, customer acquisition, and commercial performance.

• Establish KPIs and performance frameworks tied to pipeline, conversion, attendance quality, ROI, and business impact.

• Analyze performance across the event portfolio to optimize resource allocation, improve return on investment, and guide future strategy.

• Present executive-level business reviews and recommendations that influence marketing investment and commercial planning.

Organizational Leadership & Team Development

• Lead and develop prenatal events support, including full-time team members, contractors, agencies, and external partners.

• Build organizational capability through clear delegation models, defined ownership, standardized operating procedures, and scalable systems that enable the team to execute consistently at a high level.

• Foster a culture of accountability, proactive communication, operational excellence, and continuous improvement across the organization.

• Develop talent, mentor team members, and create opportunities for professional growth while ensuring the function can scale with the company's continued expansion.

Cross-Functional Leadership & Operational Excellence

• Establish communication cadences, planning frameworks, ownership models, and governance processes that create clarity, transparency, and predictability across all event initiatives.

• Ensure consistent execution quality across executive-facing events, national conferences, regional meetings, webinars, and field programs by building scalable operating models.

• Proactively identify organizational risks, resolve cross-functional challenges, and communicate mitigation plans with transparency and urgency.

• Continuously improve operational processes, technology, vendor partnerships, and resource planning to increase efficiency and organizational effectiveness.

Event Experience & Brand Impact

• Ensure BillionToOne delivers exceptional, differentiated event experiences that strengthen the company's brand, deepen customer relationships, and support commercial objectives.

• Guide the strategic direction of flagship events while empowering the team to own day-to-day planning and execution.

• Partner with Brand and Design leaders to ensure a consistent, high-quality customer experience across every event touchpoint.

• Stay ahead of industry trends, emerging event technologies, and innovative engagement strategies to continuously evolve BillionToOne's event marketing capabilities.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 8–10+ years of experience in event marketing, field marketing within the healthcare space.

• Experience owning significant event marketing bud

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