Associate Director

About this role

About Ogilvy

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit  Ogilvy.com , and follow us on LinkedIn ,  X ,  Instagram , and Facebook.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .

About Village Marketing

Village Marketing, part of WPP, is an advocacy-based marketing shop that builds brands through people. Traditional marketing focuses on positioning brands in the minds of consumers. We focus on positioning brands in the lives of consumers. It’s a shift from promotion to advocacy. From audience to community. From transaction to relationship. And from message to conversation. We leverage creators who live and work in the social space throughout every step of our process.

Sample clients: Boll & Branch, The Coca-Cola Company, Ford, Nike, HelloFresh , Hellmann’s, AXE, Mackenzie-Childs

ABOUT THE ROLE

We are looking for an Associate Director of Influencer to support the strategic and operational leadership of our brand account. This role is designed for someone eager to expand their influence within the creator and experiential space while driving executional excellence across campaigns, events, and creator programs.

As a senior account management role, the Associate Director acts as both a client-facing lead and an internal team manager, ensuring strategic alignment, seamless communication, and precision in delivery. The ideal candidate thrives in fast-paced environments, is highly organized, and excels at bridging creative strategy with operational follow-through.

CORE RESPONSIBILITIES

Strategy

• Lead internal team brainstorming sessions for assigned campaigns to generate impactful and strategic ideas.

• Translate campaign strategy into actionable campaign plans and creative briefs, ensuring messaging and direction align with broader brand goals.

• Partner with the Director to develop bespoke influencer marketing strategies, rescopes, and upsells that align with client objectives.

• Provide strategic points of view on market trends, competitors, and audience behavior relevant to brand and audience.

• Maintain alignment between creative concepts, influencer activations, and campaign goals throughout execution.

• Lead campaign strategy development including approach, budget flighting, and storytelling frameworks.

• Leads online and offline creator programs, including brand activations (i.e. music festivals/creator trips), ensuring oversight of strategic direction without leading day-to-day execution.

Influencer Management

• Oversee outreach, vetting, contracting, and communication across assigned campaigns.

• Lead the full content lifecycle including briefing, deadlines, content reviews, and client delivery.

• Oversee influencer tracking documents and calendars to maintain clarity across deliverables and approval timelines.

• Partner with Legal to ensure contracts, deliverables, and usage rights are complete and compliant.

• Ensure influencers are on-brand and that all content aligns with campaign messaging, creative intent, and performance goals.

• Lead paid plan development, ensuring that rates align with budget, strategy, and CPM benchmarks, and that partner selection ladders back to client objectives.

• Oversee predictive modeling based on performance data and identification of campaign benchmarks to inform future recommendations.

Partnership & Campaign Management

• Lead negotiation of high-reach paid partnerships using data and performance insights to inform decision-making.

• Oversee influencer briefing materials, ensuring alignment with creative strategy and client goals.

• Manage celebrity briefings and ensure coordination between talent, creative, and client teams.

• Ensure timely influencer content reviews and approvals with clear, strategic feedback loops to the client and creators.

Reporting & Insights

• Lead the development of campaign wrap reports and presentation decks with guidance from the Director.

• Oversee collection of performance data, engagement metrics, and qualitative feedback from creators and audiences.

• Build clear visuals and summaries that highlight campaign KPIs and insights.

• Drive the team to connect metrics and storytelling in alignment with client business objectives.

• Analyze campaign results to identify optimizations and elevate key insights and recommendations for future activations.

Client Management

• Act as the main point of contact for specific workstreams or activations, managing communication and expectations with mid-level clients.

• Lead client kickoffs, campaign updates, and status meetings, ensuring clarity across deliverables and timelines.

• Anticipate client needs, proactively identifying roadblocks or concerns and presenting solutions to leadership.

• Communicate client feedback clearly to internal teams, ensuring action items are understood and implemented.

• Analyze client business goals and key p

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