Associate Director, Customer Insights & Engagement – Cell Therapy Analytics

About this role

Working with Us Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us .

Position Summary  

The Associate Director, Customer Insights & Engagement supports the development and leads the execution of advanced analytics and insight‑generation activities that inform strategic and tactical decision‑making for the Global Cell Therapy business. This role analyzes and synthesizes data across secondary and primary sources, contributes to the design and execution of market research initiatives, and communicates clear, objective insights that guide brand strategies, execution and customer engagement. The role is accountable for executing end-to-end analytics and insights, ensuring alignment with brand objectives and enterprise commercial strategies.

As an Associate Director this role will collaborate closely with cross-functional partners, including members of the Commercial, Sales, Medical, and Access teams, to support data-informed decision-making and customer engagement. In this capacity, the Associate Director will work under the guidance of the Director ensuring alignment with business unit and enterprise objectives. The Associate Director will support the development and implementation of comprehensive analyses using secondary and internal data, predictive analytics, and market analyses while promoting innovative analytics, and the use of advanced tools and methodologies such as AI and machine learning.

This position will be based in our Madison, NJ office, but with flexibility to work from our Princeton site as well.

This role is part of the Global Cell Therapy Customer & Insights Engagement team, with a focus on the autoimmune space. The individual will contribute to franchise critical projects, determine effective approaches for solving complex problems, and deliver insights to key stakeholders that enable the achievement of our strategic and operational objectives. The successful candidate will utilize BMS CART data infrastructure, reporting tools, multiple analytics techniques, and effective communication skills to provide integrated data-driven decision support to key stakeholders. Additionally, this individual will play a key role in continuing to evolve our overall BMS Cell Therapy business and analytical capabilities.   Analytics and Market Research Leadership • Partner with Director to develop and execute comprehensive analyses synthesizing data from multiple sources (APLD, IQVIA, SHS, Komodo, Claims, Patient chart data, Brand Impact, internal data) to extract meaningful business insights that inform brand development, strategic positioning, and marketing strategies.

• Proactively focus on discovery of insights hidden in vast, disparate amounts of data to help us make smarter and more informed decisions across the organization.

• Support primary and secondary market research plans focused on actionable insights and identification of potential brand opportunities. Manage project logistics including vendor coordination, timeline tracking, and ensuring compliance with research best practices.

• Deliver clear, concise presentations that synthesize disparate data and demonstrate a deep understanding of market dynamics, competition, and brand strategy and performance.

Cross-Functional Partnership • Collaborate with the Centers of Excellence to ensure a unified and comprehensive approach to insights generation.

• Partner with Brand team members to proactively answer business questions, provide data-based solutions to strategic choices, and support senior leader presentations.

Innovation & Advanced Analytics • Partner with Director to identify opportunities and execute the development and deployment of innovative approaches and techniques in insight generation that reflect best practice

• Drive the adoption and application of advanced analytics capabilities, including AI, machine learning, and other innovative methodologies to enhance insights generation and support strategic decision-making.

• Drive continuous improvement in analytics processes through innovation and capability building.

Strategic Leadership • Adopt a continuous improvement mindset and support the identification of emerging trends, innovative methodologies, and best practices to continuously elevate the organization’s analytics and insights capabilities in collaboration with the CoE

• Represent Customer Insights & Engagement in BU-level forums, collaborating with cross-functional partners to shape and influence long-term commercial strategies

• Integrate advanced analytics (including AI and machine learning) into business processes, fostering a culture of innovation and data-driven decision-making.

• Drive the adoption of standardized reporting frameworks and predictive models to support strategic planning and resource allocation

Leadership & Governance • This role does not have direct people management responsibilities but may provide direction to junior team members or peers and guide vendors on project‑based activities.

• Ensure adherence to all BMS operating policies and governance standards.

Key Qualifications, Skills & Experience • Minimum 5 years of experience usi

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