Associate Director, Customer Insights & Engagement Analytics,- Immunology

About this role

Working with Us Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us .

Summary:

The Associate Director, Customer Insights and Engagement supports the development and leads the execution of analytics and insight‑generation activities that inform strategic and tactical decision‑making for the immunology business. This role analyzes and synthesizes data across secondary and primary sources, contributes to the design and execution of market research initiatives, and communicates clear, objective insights that guide brand strategies, execution and customer engagement. The role is accountable for executing end-to-end analytics and insights, ensuring alignment with brand objectives and enterprise commercial strategies.

As an Associate Director, this role will collaborate closely with cross-functional partners -including members of the Brand, Sales, Medical, and Access teams - to support data-informed decision-making and customer engagement. In this capacity, the Associate Director will work under the guidance of the Director ensuring alignment with business unit and enterprise objectives.

The Associate Director will support the development and implementation of standardized reporting processes, predictive analytics, and performance dashboards while promoting innovative analytics, and the use of advanced tools and methodologies such as AI and machine learning.

Responsibilities:

Market Research & Analytics Leadership

• Oversee synthesis of data from multiple sources (APLD, IQVIA, SHS, Komodo, Claims, Patient chart data, Brand Impact, internal data) to extract meaningful business insights that inform marketing strategies. • Proactively focus on discovery of insights hidden in vast, disparate amounts of data to help us make smarter and more informed decisions across the organization. • Support primary and secondary market research plans focused on actionable insights and identification of potential brand opportunities. • Deliver clear, concise presentations that synthesize disparate data and demonstrate a deep understanding of market dynamics, competition, and brand performance.

  Cross-Functional Partnership

• Collaborate extensively with the AI Forecasting organization as well as the Centers of Excellence to ensure a unified and comprehensive approach to insights generation. • Partner with Brand Leads to proactively answer business questions, provide data-based solutions to strategic choices, and support senior leader presentations.

Innovation & Advanced Analytics

• Identify opportunities and lead the development and deployment of innovative approaches and techniques in insight generation that reflect best practice • Lead adoption and application of advanced analytics capabilities, including AI, machine learning, and other innovative methodologies to enhance insights generation and support strategic decision-making. • Drive continuous improvement in analytics processes through innovation and capability building.

Strategic Leadership • Serve as a thought leader for market research and advanced analytics, proactively identifying emerging trends, innovative methodologies, and best practices to continuously elevate the organization’s insights capabilities • Represent Customer Insights & Engagement in BU-level forums, collaborating with cross-functional partners to shape and influence long-term commercial strategies • Champion the integration of advanced analytics (including AI and machine learning) into business processes, fostering a culture of innovation and data-driven decision-making.

• Drive the adoption of standardized reporting frameworks and predictive models to support strategic planning and resource allocation

Leadership & Governance • Ensure adherence to all BMS operating policies and governance standards

Qualifications: • Minimum 5 years of experience using advanced analytics techniques in pharmaceutical industry along with market research exposure. • Bachelor’s degree required; advanced degree (Master’s or PhD) preferred. • Proven ability to work directly with pharmaceutical secondary data, analyzing and synthesizing large and complex data sources - APLD, IQVIA, SHS, Komodo, Claims, Patient chart data, Brand Impact, Specialty Pharmacy data, internal data - to identify insights furthering brand strategy. • Developed analytic and information integration skills, ability to draw inferences from disparate pieces of data, identify key findings, and link to implications and provide recommendations. • Proven ability to synthesize complex data sources - primary research, secondary data, and competitive intelligence - into actionable insights for senior leadership. • Strong stakeholder management and consultative partnership skills, with experience influencing cross-functional teams and governance forums. • Excellent communication and presentation skills, capable of delivering clear, concise recommendations to senior executives. • Strong grasp of analytical disciplines such as market research, secondary data analytics, or marketing science, as well as a good general knowledge of how other functions relate and inform one another. • Ability to connect anal

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