Associate Director, Conversion Rate Optimization (Temp)

About this role

Job Description Who We Are Horizon Commerce is a full-service Commerce agency that builds brands, performance programs, and shopping experiences to enable businesses in accelerating Commerce sales growth.  We opened our virtual doors in February of 2020, born in the midst of a transformation in Retail and eCommerce that has shaped and sharpened our capabilities and approach, and have been partnering with leading brands to fuel commerce ever since. We were founded on the understanding that brands looking to succeed in today’s rapidly evolving commerce landscape need a new breed of “digitally native” partner that truly understands how to win in the new digital aisle. Created with this focus and as an integral part of Horizon Media, the largest independent media agency in the U.S., we break down the silos between media and shopping experiences to help optimize the full modern consumer path to purchase, from discovery through conversion. At Horizon Commerce, we understand the value that different experiences, skills and perspectives can bring to both our team and our clients, so we strive for an environment where our employees feel welcomed, supported and empowered. Our simple recipe for team success is to hire talented people (thinkers, doers, dreamers, makers) challenge them and give them every opportunity to grow.

Job Summary The Associate Director, Conversion Rate Optimization, reports into Horizon Commerce’s VP, Experience Analytics & Optimization, and is responsible for successful management of client engagements within the Experience Optimization practice for conversion rate optimization (CRO), landing page optimization (LPO) and other digital experience optimization programs. In this role, they will provide strategic execution of client engagements, development of expertise within the team, and ad hoc support of business development efforts. Our Experience Analytics & Optimization team works collaboratively within the Digital Experience group – which includes teams like Consulting, CX, CRM, Web Development, and Performance Creative – to identify, launch, analyze and iterate on testable digital experience improvements using granular data, leading technologies, and a proven growth framework. We’re experts in all things CRO, LPO, A/B testing, web analytics, business intelligence, and much more.

The Associate Director ensures that our clients' business, marketing and commerce goals are being met through effective experience optimization – as well as innovating on the offering with new approaches, processes, and services. Proven knowledge of experience optimization, with the ability to think strategically on behalf of a brand, will be critical to success in the role. The right candidate will be passionate about operating in a fast-paced environment, building collaborative relationships, delivering client results, contributing to the growth of services revenue within the department, and helping iterate on the offering within the Experience Optimization umbrella. The right person for the role is excited about the future of commerce and will bring an energetic, go-getter attitude to everything they do.

What You’ll Do 90% Client Delivery • Collaborate with team members to identify client needs, define deliverables and develop a delivery plan to ensure the experience optimization engagement is a success • Responsible for timely delivery of client-specific CRO related engagements at the expected quality of deliverables • Communicate any engagement needs and status with internal teams or client (e.g., status reports, escalations) and lead the presentation of experience optimization deliverables to the client for review and approval • Competently use Jira, Monday Microsoft Teams, Excel, PowerPoint and other tools as required

• Analyze the client’s owned media and digital experiences e.g. website, landing pages, mobile app, emails, etc. versus 1) best practices 2) competitor practices 3) data-driven insights 4) provisioned customer research 5) past test results and similar input to help evaluate effectiveness of the individual channels • Identify and prioritize opportunities to improve conversion and other business goals, using proven business techniques to define opportunity size and prioritization • Use information available on best practices, competitors, benchmarks and customer needs and trends in the market to support the above, providing direction to more junior team members in gathering this information and/or conducting research as needed

• Determine and describe gaps and requirements to execute opportunities to improve conversion (or other business goals), working with cross-functional team as needed to identify needs (e.g., platforms, content) • Develop and communicate recommendations for the client (in PowerPoint or Word) • Develop roadmap for execution of solutions over a period of time, based on identified requirements • Lead meetings as needed with client teams, partners and other vendors to gather information and/or collaborate on defining and planning solutions • Use necessary platforms, such as A/B testing tools, to support delivery of the solutions above with support of the Specialist, CRO, where applicable; learning new platforms or platform capabilities where needed

• Lead the effective delivery of any optimized experience creative work needed for the digital channels in scope, in collaboration with the creative team, account team, vendors and client • Assess, and work with the Analytics group where applicable, on all analytics and reporting to measure the impact of delivered solutions over time and to identify opportunities for further improvements and optimization • Help identify, troubleshoot or escalate as needed any issues that emerge during the engagement to ensure effective delivery

5% - Experience Optimization Operations • Establish yourself as CRO expert and valued partner with clients, as well as with internal Horizon teams, across multiple levels of seniority

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