Assistant Media Planner, Digital

About this role

Job Description Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service .    Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune,   AdAge , Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.     At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,   safe   and empowered. We value YOU and believe that your authentic voice and unique perspective   allows   us to create a more rewarding culture, and experience, together.   

  Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.  

Job Summary  

The Assistant Digital Media Planner is a crucial position which requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. This individual is expected to show resourcefulness, exhibit accountability, and understand their role well enough to work independently and   demonstrate   initiative.  The Assistant Media Planner, Digital is expected to be an active participant in meetings and day-to-day interactions with an increasing level of contribution as the experience builds.  

This individual is expected to contribute   in   the planning,   implementing   and   maintaining   of digital media campaigns.  As an entry level position, the Assistant Media Planner, Digital position   represents   the start of a media career and is highly supported by the team.  

Main Duties and Responsibilities  

• 30%- Collaborates with Media Planners, Sr. Planners and Supervisors for strategy and plan development in areas such as:  

• Learns and employs Horizon’s suite of planning,   evaluation   and buying tools ( i.e.   Nielsen,   Comscore , eMarketer and Forrester) for application/analysis into competitive landscape, target digital consumption support, plan   development   and   reporting  

• Participates in team brainstorms to kick off plan and consideration set   development  

• Provides critical thinking and analysis to draw conclusions and construe actionable   implications  

• Monitor trends, tools,   opportunities   and applications in paid social media environments, and appropriately apply that   knowledge  

• Responsible for compiling updates on partner capabilities and offerings through vendor contact and Subject Matter Expert contact and   disseminating   to the rest of   integrated   planning team.  

• Meets with subject matter experts at frequency and consistency set by Integrated Associate Media Director and respective Subject Matter Expert for educational and continued   advancement  

• Learns how to create and present media specific documents such as RFPs, media plans,   objectives   and strategies decks, and other related   functions  

• Supports team in media plan development stage to collect RFP responses from partners/ sites,   assist   in analyzing proposals and partner   negotiations  

• 15%- Responsible for campaign execution  

• Traffic plan assets such as creative and required tracking   tags  

• Help to set up 3rd party ad server/tracker   system:   follows through to ensure sites are enabled, functioning properly and all materials are received from creative agency  

• Executes Quality Assurance (QA) of tracking functionality and creative units to   identify   and solve any   issues  

• Creates campaign post launch information such as screenshots,   links   and placement information to   demonstrate   proof of placement for   clients  

• 30%- Responsible for campaign management  

• Enters and manages plans in billing system (SBMS), tracks insertion orders, creative specifications development, and handles Traffic sheets/creative assignment as   necessary  

• Generate insertion orders within internal systems tool to reserve advertising space and   is responsible for   accuracy of plan details and confirmation of delivery ensuring proper   protocol  

• Maintain plan records, insertion orders, contact lists, spec   documents   and TI sheets etc.  

• Assist   in managing and   optimizing   self-service paid social activation across Facebook,   Twitter   and other relevant social   environments  

• Assists   in management day-to-day communication with key partners: Vendors, Partner Agencies and Creative media and social   clients  

• 25%- Responsible for reporting on campaign performance  

• Builds campaign performance reporting inclusive of aggregating information from third party servers and site direct   reporting  

• Creates and evaluates campaign effectiveness via reporting (predetermined cadences) and post campaign   analysis  

• Assists   in monitoring and reporting weekly on paid social performance, providing an active voice communicating optimization opportunities and   challenges  

Supervisory Responsibilities  

N/A  

Knowledge and Skills Required  

• BA/BS   require d  

• Strong writing,   present ation   and analytical thinking skills  

• Able to work independently and have excellent time management   skills  

• Detail-oriented with strong attention to   follow-through  

• Nimble and flexible to succeed in a fast-paced environment and handle ad hoc   requests  

• Strong team   player  

• Interest and familiarity through use of digital media  

• Experience w/ excel helpful, but not   required  

Certificates,   licenses   and registrations  

N/A  

Physical Activity and Work Environment  

N/A  

The statements   herein   are intended to describe

Similar jobs

• Senior Media Planner — Mediabrands · Los Angeles, California, United States
• Senior Media Planner — Mediabrands · New York, New York, United States
• Manager, Digital Media Strategy & Planning — Iheartmedia · Remote
• Account Manager, Digital — Watts Water · Remote
• Senior Media Planner, Strategic Planning — Tinuiti · Remote
• Media Planner — Crossmediainc · New York, New York
• Media Planner — MiQ · Dallas
• Media Planner, Senior — CACI · Fort Meade, MD