Art Director, Brand Systems

About this role

Relay is the Intelligent System of Action for the physical economy. While the digital revolution has often left the deskless workforce behind, we are closing that gap by transforming analog frontline operations into a data-rich, AI-powered ecosystem. We aren't just selling radios, we’re building the digital foundation for the 80% of the global workforce that doesn't work at a desk.

Why Join Relay?

• A Proven Winner: Join a hyper-growth company trusted by over 10% of the Fortune 500, continuing to move upmarket with massive impact.

• High Value, High Impact: With 47% of our revenue from $100K+ ARR customers and 135% Net Revenue Retention (NRR), you'll be joining a company rooted in value creation.

• Market-Leading Innovation: The Relay platform captures 1 billion new data points weekly and features award-winning AI tools like TeamTranslate™, with 500% YoY growth.

• World-Class Leadership: Our stellar leadership team is built to help us scale toward our next major milestones.

• The Relay Culture: We’re dedicated to helping you do the best work of your life (BWIML), investing in your growth through L.I.T., living our CHASE values, and learning from incredibly talented, supportive teammates who make the work (and the wins) better every day.

Now, here’s what we’re building, and where you come in.

About the Role

We're hiring an Art Director, Brand Systems to be the creative anchor of the Relay brand as we scale. This is a hands-on, systems-minded role for someone who's done this work before — built and operationalized a design system in Figma, shipped high-quality work across every medium a modern B2B brand needs, and uses AI tools fluently to move faster without compromising craft.

You'll report directly to the Creative Director and partner closely on everything from sales enablement to campaigns to web to our conference program (we attend more than 100 a year). You'll also help shape the team — bringing on a Production Designer hired alongside this role, providing direction to freelance partners, and growing into a player-coach who runs day-to-day creative output.

This is a role with real influence and a clear runway. You won't be one of many. You'll be the senior creative voice running the day-to-day, freeing the Creative Director to focus on brand strategy, campaigns, and bigger-picture creative direction. As the team grows, so does your scope.

What You'll Do

Build and own our design system. This is the core of the role. You'll establish, scale, and maintain a Figma design system that brings consistency to every surface of the brand — component libraries, tokens, typography and color systems, layout patterns, and documentation that empowers the rest of the team to produce on-brand work without bottlenecks. You'll also bring AI tools into how the system is built and maintained, using AI assistants for naming conventions, decision logic, documentation, and ongoing consistency audits across the system. You've done this before, and you know what good looks like.

Lead day-to-day creative production across every medium we touch. Sales enablement (one-pagers, decks, segment- and partner-specific collateral), conference materials (booths, signage, takeaways, swag), digital advertising, web, and ongoing brand work. You'll move fluidly between print, digital, physical, and web — and make smart calls about what each format demands.

Use AI as a force multiplier. You'll integrate AI tools into your daily workflow for ideation, layout exploration, asset variation, and production. You'll build prompt libraries, templates, and repeatable workflows the rest of the team can plug into.

Translate strategy into creative. Take direction from the Creative Director and stakeholders across the company and turn it into briefs, moodboards, and finished work that ladders back to brand and business goals.

Set and hold the quality bar. Review work, give clear and constructive feedback, and make sure everything that ships under the Relay name is on-brand, on-strategy, and well-crafted.

Mentor and grow the team. You'll partner with and eventually manage a Production Designer (hired alongside this role), provide direction to freelance partners, and help shape the operating rhythm of an in-house creative team that's still being built.

Partner with the Creative Director on brand evolution. As the company grows, the brand will need to evolve with it. You'll be a key thought partner on how the visual system stretches into new channels, audiences, and campaigns.

What Success Looks Like

• A live, well-documented Figma design system that the whole company is working from — not a theoretical PDF, a working operating system.

• AI-assisted workflows woven into how the system is built and maintained. Audits run, documentation kept current, decisions logged. The system is more explainable, more consistent, and easier to scale than it would be without AI in the loop.

• Faster turnaround on sales enablement and conference work because the system, templates, and AI workflows you've built do the heavy lifting.

• A consistently higher creative bar across every surface of the brand — paid, web, print, conference, and product marketing.

• A small, tight team (Production Designer + freelancers) running smoothly under your direction, with clear briefs, predictable timelines, and work that ships on time.

• The Creative Director freed up to focus on strategy, campaigns, and brand direction — confident the day-to-day is in good hands.

What You Bring

• 5+ years of design or art direction experience, with a portfolio that demonstrates both systems thinking and high-craft execution.

• Proven experience building and scaling a design system in Figma at another company. This is non-negotiable. In your portfolio or interview, we'll want to see the libraries, tokens, and documentation you've shipped — and hear how teams adopted them.

• Recent, hands-on experience using AI tools as part of your design workflow , specifically

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