Yahoo Ads, Sales Director - Retail Vertical

About this role

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

We are seeking a highly motivated, consultative, and results-driven Sales Director to join our Retail Vertical team. In this role, you will be responsible for driving revenue growth by developing strategic partnerships with leading retail advertisers and agencies. You will leverage Yahoo's premium media portfolio, first-party data, and omnichannel advertising solutions to help clients achieve their business and marketing objectives.

As a trusted advisor, you will build long-term relationships with senior marketing decision-makers, identify opportunities for growth, and develop innovative, data-driven advertising solutions that deliver measurable business outcomes across the retail customer journey.

Responsibilities: Sales Strategy & Revenue Generation: • Develop and execute a strategic sales plan to achieve and exceed revenue targets within the Retail vertical.

• Identify, prospect, and cultivate new business opportunities with retail advertisers and agencies while expanding existing partnerships.

• Build and maintain a healthy sales pipeline, accurately forecasting revenue and managing opportunities throughout the sales cycle.

• Position the differentiated value of Yahoo's premium media, audience solutions, and omnichannel advertising offerings.

• Partner with sales leadership to develop territory strategies, identify growth opportunities, and drive market expansion.

Client Relationship Management: • Establish and maintain trusted relationships with senior decision-makers across retail brands and agency partners.

• Develop a deep understanding of each client's business objectives, customer journey, marketing priorities, and growth opportunities.

• Serve as a strategic advisor by recommending customized, data-driven advertising solutions that align with client goals.

• Deliver compelling presentations and business reviews showcasing Yahoo's advertising capabilities, innovation, and performance.

• Provide exceptional client service that drives long-term partnerships, retention, and revenue growth.

Consultative Selling & Solution Development: • Develop strategic, consultative sales approaches that help retail advertisers solve complex business challenges through Yahoo's advertising ecosystem.

• Leverage Yahoo's first-party data, premium content, commerce capabilities, and measurement solutions to create customized marketing solutions.

• Collaborate with Product, Marketing, Client Services, Operations, and Measurement teams to deliver best-in-class client solutions.

• Stay informed on industry trends across retail media, commerce media, omnichannel marketing, consumer behavior, and digital advertising to proactively identify opportunities for clients.

• Translate performance insights and market intelligence into strategic recommendations that improve campaign effectiveness and business outcomes.

• Utilize AI-powered tools to enhance productivity, strengthen client insights, streamline workflows, and improve overall sales effectiveness.

Cross-functional Collaboration: • Partner closely with Client Services to ensure seamless onboarding, campaign execution, optimization, and client success.

• Collaborate with Product, Marketing, Finance, Legal, and Operations teams to deliver integrated client solutions and negotiate commercial agreements.

• Provide ongoing market intelligence and customer feedback to influence product development, go-to-market strategies, and sales initiatives.

• Foster strong internal partnerships to continuously improve the customer experience and drive business growth.

• Embrace emerging AI technologies and best practices to drive smarter decision-making, accelerate execution, and continuously improve the client experience.

Qualifications: • Bachelor's degree in Business, Marketing, Communications, or a related field preferred.

• Proven track record of success in digital advertising sales within a premium publisher, media, retail media, or ad technology environment.

• Experience working with retail advertisers, omnichannel retailers, eCommerce brands, or retail-focused agencies is strongly preferred.

• Strong understanding of the digital advertising ecosystem, including premium media, programmatic advertising, commerce media, audience targeting, measurement, and omnichannel marketing.

• Demonstrated ability to build executive-level relationships and develop long-term strategic partnerships.

• Exceptional consultative selling, negotiation, and presentation skills, with a history of consistently exceeding revenue targets.

• Strong analytical mindset with the ability to translate data and performance insights into actionable client recommendations.

• Excellent communication and storytelling skills, with the ability to articulate complex concepts in a clear and concise manner.

• Highly collaborative, with experience working cross-functionally across Product, Marketing, Operations, Finance, Legal, and Client Services.

• Self-motivated, adaptable, and comfortable thriving in a fast-paced, evolving, and innovative environment.

Join Yahoo Ads and help shape the future of retail advertising. As a Sales Director, you'll partner with some of the world's leading retailers and agencies to deliver innovative advertising solutions that connect brands with consumers across every stage of the purchase journey. Leveraging Yahoo's premium media, first-party data, commerce capabilities, and omnichannel advertising solutions, you'll play a key role in driving measurable business outcomes while contributing to the continued growth and evolution of Yahoo Ads.

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo polici

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