Web Content Specialist

About this role

Are you ready for what’s next?  

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

Innovation is the heart of Brunswick.  See how your contributions will help transform vision into reality:

Position Overview :  As part of the talented Digital Marketing Team, you will be responsible for the day-to-day execution, maintenance, and quality assurance of content and configuration across Navico Group’s portfolio of approximately 18 brand websites.

The Web Content Specialist ensures CMS throughput, content accuracy, SEO hygiene, and cross-functional request fulfillment remain consistent and reliable while senior team members focus on a major platform migration initiative. This person will also be expected to identify opportunities to improve how work gets done—leveraging AI tools and emerging platform capabilities to increase speed, reduce manual effort, and solve problems that may not have established playbooks yet. We are looking for someone who combines solid CMS execution fundamentals with genuine curiosity about new tools and ways of working. The ideal candidate is not defined by years of experience alone, but by their willingness to learn quickly, adapt to evolving workflows, and apply new technology to real operational problems.

At Brunswick, we have passion for our work and a distinct ability to deliver.   Essential Functions:   CMS Content Operations • Execute content publishing, updates, and configuration changes across multiple brand websites using enterprise CMS platforms (AEM, Optimizely, or equivalent).

• Build and maintain landing pages, product detail pages, campaign assets, and navigational elements in accordance with defined brand and UX standards.

• Process and fulfill content requests from cross-functional stakeholders (product marketing, brand, e-commerce) within established SLA timelines.

• Manage digital asset preparation, including image optimization, metadata tagging, and file organization within the DAM/CMS environment.

Quality Assurance & Site Integrity • Conduct pre-publish and post-publish QA reviews to ensure content accuracy, link integrity, responsive rendering, and cross-browser compatibility.

• Identify, document, and escalate front-end defects, broken user flows, and rendering inconsistencies through established ticketing workflows.

• Maintain and execute recurring site audit checklists covering content freshness, broken links, 404 errors, and taxonomy compliance.

SEO Hygiene & Technical Compliance • Implement on-page SEO elements—including meta titles, descriptions, heading hierarchy, alt text, and URL structures—according to provided specifications.

• Monitor and flag SEO compliance gaps during routine content operations; escalate strategic SEO decisions to the appropriate lead.

• Support structured data implementation and schema markup as directed.

AI-Assisted Workflow & Continuous Improvement • Actively use AI tools (e.g., generative AI assistants, content drafting tools, QA automation) to accelerate routine tasks and improve output quality.

• Identify repetitive or manual-intensive workflows and propose AI-assisted or automated alternatives, even where no established process exists.

• Stay current on emerging AI capabilities relevant to content operations, CMS platforms, and digital marketing workflows; share findings with the team.

• Approach unfamiliar problems with a problem-solving orientation—comfortable working through ambiguity using available tools rather than waiting for step-by-step instructions.

Migration & Replatform Support • Provide operational support during the active site migration initiative, including content inventory validation, redirect mapping assistance, and pre/post-launch QA.

• Execute bulk content entry, migration validation tasks, and regression testing as assigned by the Web Operations Lead.

• Document procedural gaps, edge cases, and CMS-specific behaviors encountered during migration cycles.

• Adapt to evolving platform capabilities and toolsets as the migration progresses; the technology environment is not static and the role requires comfort with that.

Process Documentation & Operational Support • Create and maintain standard operating procedures (SOPs) for recurring CMS tasks, publishing workflows, and QA protocols.

• Contribute to internal knowledge base documentation to support team scalability and onboarding.

• Participate in sprint ceremonies, stand-ups, and backlog grooming as required by the team’s operating cadence.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:    • 2–4 years of hands-on experience in web content operations, CMS administration, or digital production within a multi-brand or enterprise environment.

• Demonstrated proficiency with at least one enterprise-grade CMS platform (Adobe Experience Manager, Optimizely, Sitecore, or comparable).

• Working knowledge of HTML and CSS sufficient to troubleshoot rendering issues, interpret page templates, and make minor front-end adjustments.

• Practical understanding of on-page SEO principles, metadata standards, and accessibility compliance (WCAG 2.1 AA).

• Experience executing structured QA processes across desktop and mobile environments.

• Demonstrated use of AI tools (generative AI, content assistants, or automation tools) in a professional context—not just awareness, but active application to real work.

• Strong problem-solving orientation with a track record of figuring things out independently when a documented process doesn’t exist.

• Effective written

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