VP, Strategy

About this role

Job Description: Company Description  

We are  dentsu — helping brands predict and plan for disruptive future opportunities and create new paths to growth. We connect brand, content,  commerce  and experience, underpinned by modern creativity. We are the network designed for  what’s  next.  

Role Summary  

The VP, Strategy will serve as an autonomous, client-facing strategic lead, with a particular focus on complex B2B and financial services audiences.  

This role  is responsible for  leading day-to-day strategy across high-priority campaigns and workstreams, translating business and audience understanding into clear strategic narratives, communications frameworks, media briefs, thought leadership, and client-ready recommendations. The VP will partner closely with the SVP Strategy lead, Planning, Activation, Analytics, Client Solutions & Planning, and cross-functional agency teams to ensure strategic quality, continuity, and consistency across a complex multi-LOB account.  

The ideal candidate is a senior strategist who can  operate  independently, build credibility with clients, bring sharp perspective to ambiguous business challenges, and elevate the quality of strategic work across both campaign and account-level initiatives.  

Key Responsibilities  

Client & Strategic Leadership  

• Serve as the primary day-to-day strategic point of contact for several  lines of business, especially those  requiring  senior-level strategic coverage and continuity.  

• Lead client engagements independently, with the ability to guide strategic discussions, frame business challenges, and translate client needs into clear strategic direction.  

• Build trusted relationships with client stakeholders and internal agency partners by bringing a proactive, informed, and commercially relevant strategic perspective.  

• Maintain a strong understanding of the client’s businesses, audiences, competitive landscape, business priorities, and category dynamics.  

Campaign Strategy  

• Lead strategy development for campaigns across assigned lines of business.  

• Develop strategic narratives, communications frameworks, audience inputs, media briefs, and strategic recommendations that guide tactical planning and activation.  

• Ensure campaign strategy is grounded in audience, competitive, category, company, and cultural insight.  

• Partner  with Planning and Activation teams to ensure tactical recommendations are aligned to the approved strategic direction.  

• Review and elevate strategic deliverables before they are shared with clients.  

Thought Leadership & POV Development  

• Drive LOB-specific thought leadership, trend POVs, and proactive strategic outreach.  

• Translate marketplace shifts, audience behaviors, competitive activity, media innovation, and category trends into actionable implications.

• Bring a distinctive and informed point of view that provides value beyond campaign deliverables.  

• Contribute to broader account-level thought leadership, QBRs, executive deliverables, and proactive growth opportunities in partnership with the SVP Strategy lead.  

Workshops, Briefings & Ideation  

• Design and lead strategic workshops, briefing sessions, ideation exercises, and client working sessions.  

• Facilitate cross-functional collaboration across Strategy, Planning, Activation, Analytics, Creative, and other  dentsu  capabilities.  

• Help teams move from brief to insight to communications framework to actionable media strategy.  

• Represent  the strategy  discipline in key client and internal forums.  

Team Leadership & Development  

• Provide day-to-day strategic direction to Associate Director-level strategy talent.  

• Review, sharpen, and elevate junior team output before it reaches clients or senior stakeholders.  

• Act as a development partner for junior talent, helping build strategic judgment, storytelling, insight development, and client-readiness.  

• Help  establish  standards for strategic quality, rigor, and consistency across the strategy team.  

Cross-LOB Contribution & Account Growth  

• Support cross-LOB initiatives when capacity allows, helping  identify  patterns, opportunities, and strategic implications.

• Contribute to QBRs, executive presentations, proactive POVs, and strategic growth initiatives in partnership with the SVP Strategy lead.  

• Help surface organic growth opportunities by  identifying  where  dentsu  can provide added strategic value.  

• Partner with account leadership to ensure strategic work is appropriately prioritized against business impact, scope, and team capacity.  

Strategic Continuity & Operational Partnership  

• Help  maintain  momentum across active strategic workstreams by keeping deliverables moving and ensuring strategic decisions are documented and carried forward.  

• Proactively flag capacity  concerns,  prioritization conflicts, or  scope  pressures that may  impact  strategic quality or delivery.  

• Partner with internal teams to create clarity around roles, responsibilities, timelines, and expected outputs.  

Qualifications  

Experience  

• 12+ years of experience in media strategy, communications strategy, brand strategy, integrated planning, or  a related  strategic discipline.  

• Strong experience working on complex, multi-stakeholder accounts; financial services, B2B, enterprise, or highly regulated category experience strongly preferred.  

• Proven ability to independently lead client-facing strategic workstreams and senior-level client conversations.  

• Experience developing campaign strategies, communications frameworks, audience strategies, media briefs, thought leadership, and executive-ready strategic narratives.  

• Demonstrated ability to translate audience, competitive, cultural, category, and business inputs into clear strategic recommendations.  

Skills & Capabilities  

• Strong strategic thinking and ability to create clarity from ambiguity.  

• Excellent storytelling, wri

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