VP, eCommerce Pure Players, Americas

About this role

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Position Overview

SharkNinja is seeking a Vice President & General Manager, Pure Players, Americas to lead and scale our Amazon business across the United States and Canada. Reporting to the Global General Manager, Pure Players, this leader will drive the Americas P&L and deliver profitable growth across both 1P (Vendor) and 3P marketplace models.

Amazon in North America is one of the most competitive, fastest-moving, and most data-rich environments in consumer goods. Success here requires more than strong account management. It requires a leader who has run a digital-first business at scale — reading signal quickly, building a clear investment case, and developing an organization whose advantage compounds rather than resets every quarter. Building a futureproofed, agile operating model will be critical to success.

The ideal candidate has led a large, digital-first P&L and grown it faster than its market. Riding a category tailwind is not the same as outperforming, and we are looking for candidates who can clearly distinguish the two in their own track record.

This role operates within SharkNinja’s global Pure Players strategy and governance framework, in close partnership with SS&A, Media, Finance, Brand, and Supply Chain. It requires strong executive presence, the ability to influence senior stakeholders internally and externally, lead high-stakes joint business planning, and represent SharkNinja as a strategic partner to Amazon leadership across the U.S. and Canada.

Key Responsibilities

Americas P&L Leadership & Strategy

• Drive the Americas Pure Players P&L across the U.S. and Canada — revenue, margin, contribution, and market share — with accountability for delivering the plan.

• Develop and execute the Americas marketplace strategy across 1P and 3P/DTC models, including channel mix, category prioritization, assortment architecture, and new launch sequencing, aligned to global strategy.

• Build and defend the investment case for how resources are deployed across categories, media, content, pricing, and headcount, partnering with global leadership and Finance to secure alignment and approval.

• Surface strategic trade-offs between near-term delivery and long-term growth transparently, with a clear recommendation and the analysis behind it.

• Lead joint business planning with senior Amazon leadership, influencing long-term growth strategies and investment priorities.

E-Commerce Sales & Sales Operations

• Own commercial performance: POS growth, market share, and gross margin accretion, managed at the category and item level rather than in aggregate.

• Lead negotiation and terms strategy with Amazon across both the U.S. and Canada.

• Own demand forecasting, inventory planning, and trade spend management, held to a standard of forecast accuracy and in-stock performance the wider business can plan against.

• Manage margin-to-contribution targets, balancing topline growth with bottom-line profitability.

• Establish the operating cadence — the KPIs, reviews, and dashboards that make performance legible and accountability clear.

E-Commerce Marketing: Media & Content

• Own retail media strategy and budget, including Amazon Ads and Gross Vendor Funding, managed to efficient traffic acquisition and defensible share of voice.

• Own content and conversion end to end: detail page quality, A+ content, brand store experience, imaging, video, and reviews strategy.

• Drive the full funnel against the levers that move it — traffic, conversion rate, ASP, AOV, retention, and LTV — with a clear point of view on which lever to pull when.

• Ensure global brand strategy is executed with local sharpness, in partnership with Brand and Creative teams.

Data Analytics & Science

• Lead the analytics and data science function supporting the business, including the modeling and reporting foundation on which commercial decisions

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