VP, Data Science

About this role

ABOUT US

In more than ten countries around the world, The Knot Worldwide champions the power of celebration. Our global family of brands provide best-in-class products, services and content to take celebration planning from inspiration to action. At the core of our business is our industry-leading global online wedding Vendor Marketplace, connecting couples with local wedding professionals and a comprehensive suite of personalized wedding websites, planning tools, invitations, and registry services that make wedding planning easier for couples around the globe. Each year, we connect more than 4.5 million users with around 900,000 global small businesses through our Vendor Marketplace.

LIFE AT TKWW

At The Knot Worldwide, we believe in doing work that matters. Each year, we help millions of couples around the world celebrate life’s most meaningful moments, while also helping hundreds of thousands of global small business owners get discovered and scale. Life here means working alongside a team that cares deeply, not just about the work you do, but about the life you live. We prioritize employee well-being and development through meaningful opportunities for growth, and we celebrate milestones and wins in a big way. After all, celebrations are what we do best.

ABOUT THE ROLE AND OUR TEAM:

The VP of Data Science & Analytics will lead experimentation, business intelligence, and advanced analytics across our global two-sided marketplace. This role is accountable for driving measurable business outcomes — including growth in couple engagement, marketplace liquidity, vendor ROI, and long-term customer value.

You will own the company’s experimentation strategy and enterprise BI function, ensuring executives and frontline teams alike have trusted, actionable insights. This role will partner closely with data engineering to build reliable, scalable end-to-end data pipelines that power experimentation, analytics, and executive reporting.

You will be the architect of our measurement engine — turning data into durable competitive advantage in a complex, two-sided marketplace. This is a highly visible leadership role reporting to the CPO and partnering across Product, Engineering, Finance, Marketing, and Sales.

RESPONSIBILITIES:

Experimentation & Measurement

• Define and scale experimentation strategy across a complex two-sided marketplace (couples and vendors).

• Ensure rigorous A/B testing, incrementality measurement, and causal inference across growth, monetization, ranking, and lifecycle initiatives.

• Build frameworks that account for cross-side marketplace effects and long-term LTV impact.

• Establish clear accountability for experimentation outcomes tied to business performance.

Enterprise BI & Analytics

• Own executive dashboards and enterprise reporting from Board-level metrics to team-level KPIs.

• Develop and maintain a trusted metrics layer with clear governance and definitions.

• Improve forecasting, driver trees, and performance diagnostics tied to CPAs, GMV, and marketplace health.

• Enable scalable self-serve analytics capabilities across the organization.

Advanced Data Science

• Lead applied data science across personalization, marketplace dynamics, pricing, segmentation, and lifecycle modeling.

• Develop robust LTV and marketplace health models.

• Partner with ML teams to ensure strong model evaluation and business impact measurement.

Cross-Functional Partnership

• Partner closely with Data Engineering to design scalable experimentation infrastructure and data pipelines.

• Influence architecture decisions without directly owning DE.

• Serve as a strategic advisor to executive leadership on data-driven growth strategy.

SUCCESSFUL CANDIDATES HAVE:

Experience

• 15+ years in Data Science, Analytics, or quantitative leadership roles.

• Experience leading BI and analytics in a large, global organization.

• Demonstrated success operating within a two-sided marketplace or platform business.

• Proven experience owning experimentation strategy and delivering measurable business impact.

• Experience partnering with C-suite and Board stakeholders.

Technical Expertise

• Deep knowledge of experimental design, causal inference, and statistical modeling.

• Experience building scalable experimentation and analytics ecosystems.

• Strong fluency in SQL and modern data tools (e.g., Snowflake, Looker, Sigma, Tableau).

• Strong understanding of marketplace unit economics and LTV modeling.

Leadership

• Experience building and scaling high-performing Data Science and Analytics teams.

• Strong cross-functional collaboration skills in matrixed environments.

• Ability to translate complex quantitative analysis into clear business insights.

WORK MODEL:

This role is fully remote and not tied to any specific office location. While there are no regular in-office requirements, we encourage our remote team members to gather intentionally for key company and team events to stay connected and engaged.

#LI-Hybrid #executive-track

Starting pay is determined based on a combination of factors which may include location/market, education, experience, skills, and other qualifications of the successful candidate. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, commissions, equity or sales incentives, if applicable. We also offer benefits to eligible employees including medical, dental, retirement, and generous leave policies.

Annual salary range $235,200 — $336,000 USD

AI FLUENCY

At TKWW, AI is a tool that helps our teams work smarter, move faster, and spend more time on the work that matters most. We expect every employee, in every role, to build fluency with the AI tools relevant to their work, use them thoughtfully and with sound judgment, and bring curiosity as these tools keep evolving. This isn't about replacing our people's expertise — it's about equipping every employee to use

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