Vice President of Sales

About this role

Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. We are on a mission to acquire, build, and grow great companies worldwide, helping them modernize through shared AI expertise and operational discipline. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world. Banyan is Great Place to Work Certified, a five-time Inc. 5000 honoree, and a top 10 company on the Deloitte Technology Fast 500. Founded in 2016 and headquartered in Atlanta, Banyan operates more than 100 portfolio companies across North America, the UK, EU, and APAC.

ABOUT ASI

Automated Systems, Inc. (ASI) is an award-winning banking software company dedicated to empowering community banks nationwide with innovative, cost-effective core banking solutions. Our flagship Insite Core Banking System delivers a fully integrated suite of core banking applications, hosted data solutions, and core data processing systems, all developed in-house through direct collaboration with our banking partners.

At ASI, we believe your success is our success. We back every solution with unparalleled conversion, training, and support teams, making us a trusted long-term partner for community banks across the country.

As a high-growth, PE-backed company, ASI is at an exciting inflection point, and the VP of Sales will play a defining role in shaping what comes next.

POSITION OVERVIEW

ASI is seeking an elite, execution-focused VP of Sales to own and drive revenue growth across the community banking ecosystem. This is a high-impact executive role for a proven sales leader who combines strategic vision with hands-on operational discipline, someone who can build, lead, and scale a world-class sales organization while personally influencing the largest and most complex opportunities in the pipeline.

The VP of Sales will own ASI's entire sales motion from strategy and team development to pipeline execution and forecast accountability. This leader will establish the operating rhythms, performance standards, and cultural foundation that enable ASI's sales organization to consistently deliver against ambitious revenue commitments in a complex, long-cycle selling environment.

Equally critical is the VP's ownership of ASI's referral and partner ecosystem. This individual will professionalize, expand, and systematize partner-driven revenue as a core growth channel, treating it with the same rigor, structure, and accountability as direct sales.

The VP of Sales will partner closely with the CRO, CEO, Product, Marketing, and Customer Engagement teams to ensure the sales strategy is tightly integrated with ASI's broader growth objectives and product direction.

Revenue Leadership and Sales Execution

• Own end-to-end revenue performance for ASI, including new logo acquisition, expansion within existing accounts, and partner-sourced opportunities.

• Set and execute a disciplined sales strategy that drives consistent, predictable revenue growth across complex 12-18 month sales cycles.

• Establish and maintain rigorous pipeline management standards — ensuring accurate stage progression, deal qualification, and forecast integrity at all times.

• Personally engage in high-value, strategic opportunities as an executive sponsor, providing presence and credibility at the C-suite level with prospective banking customers.

• Define and enforce a repeatable, scalable sales motion that can grow with ASI's expanding team and market footprint.

• Deliver accurate, data-driven revenue forecasts to the CRO and executive leadership on a weekly, monthly, and quarterly basis.

Team Leadership and Development

• Establish clear performance expectations, individual quotas, and team targets aligned to company revenue goals.

• Implement structured coaching cadences, deal reviews, and skill development programs that elevate the entire team's capability.

• Create clear career development pathways that attract and retain top sales talent.

• Performance-manage with clarity and consistency, recognizing and rewarding high performers while addressing underperformance decisively and fairly.

• Build the team structure and hiring plan needed to support ASI's next phase of growth.

Sales Strategy and Market Development

• Develop and maintain a deep understanding of the community banking landscape, including regulatory trends, competitive dynamics, technology adoption patterns, and bank consolidation activity.

• Identify and prioritize target market segments, geographic opportunities, and ideal customer profiles to focus the team's efforts and maximize win rates.

• Partner with Marketing to align demand generation, content, and campaign strategy with sales priorities and buyer journey insights.

• Collaborate with Product Management to provide market intelligence that informs roadmap decisions and competitive positioning.

• Represent ASI at industry conferences, banking associations, and key market events to build brand presence and generate pipeline.

CRM, Analytics, and Operating Discipline

• Champion CRM excellence across the sales organization, ensuring Salesforce is used consistently, accurately, and strategically as the system of record.

• Leverage CRM data, sales analytics, and market intelligence to drive informed decision-making and continuous process improvement.

• Build and maintain executive-level reporting on sales performance, pipeline health, team productivity, and partner contribution.

• Establish clear operating rhythms, including weekly pipeline reviews, monthly business reviews, and quarterly planning cycles.

• Identify and implement modern sales tools and technologies that improve team efficiency, prospecting effectiveness, and deal velocity.

Executive Leadership Team Contributions

• Serve as an active, contributing member of ASI's Executive Leadership Team.

• Provide the CRO and CEO w

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