Vice President & General Manager, Midwest Region

About this role

Vice President & General Manager, Midwest Region

Brightline is redefining what pediatric behavioral health care looks like for families across the country — and we're looking for the operational leader who will execute that vision in Wisconsin.

This isn't a role for someone who manages from a distance. You'll be in the clinics, with the teams, solving real problems in real time. You’ll own the region's clinical and financial performance, drive a positive and productive culture, and build the operational foundation for continued expansion. You'll be the connective tissue between Brightline's corporate strategy and how the Brightline team and families experience our services.

As the Vice President & General Manager, Midwest Region, you'll own clinical operations across the state, starting with two clinics in Milwaukee. You'll oversee and partner closely with the market clinical leader, manage external relationships, and lead clinic expansion on the ground. This is a full-stack operations role — equal parts operator, strategist, and people leader.

Why This Role

This role carries accountability for Brightline’s Wisconsin market performance: clinical outcomes, operational execution, financial results, and managing a positive and productive market culture capable of delivering best in class access and outcomes for Brightline families. This role reports to the COO and collaborates closely with Brightline clinical leadership, operations, growth, and marketing teams to execute and iterate on the Brightline care model.

You'll sit at the intersection of clinical operations, patient experience, and strategic growth, working closely with both frontline teams and Brightline's shared service and executive leadership.

Brightline is growing fast — and Wisconsin will be our second hybrid market leading the way.

Responsibilities

Market Leadership

- Serve as the single accountable leader for all market performance — financial results, clinical quality, operational execution, patient experience, and team management and engagement.

- Own the P&L for the Wisconsin market, including budget management, staff and ramp forecasting, and variance management.

- Represent the Wisconsin market to Brightline's executive leadership; escalate and resolve issues at the appropriate level with speed and clarity.

- Execute market-level strategy in alignment with corporate priorities, and translate that strategy into operational plans the team can execute.

Team Leadership, Hiring & Workforce Planning

- Lead the market team, with direct management responsibility over manager-level leaders and frontline operations staff, within an org structure that will continue to evolve as the region scales.

- Own hiring — building a pipeline and ensuring the team grows with the right people

- Oversee provider schedules and ongoing development.

- Develop and execute strategies for team retention, culture-building, and professional development across the region.

P&L & Financial Ownership

- Serve as the strategic owner of clinic- and region-level operational and financial targets across the Wisconsin market.

- Manage and forecast staffing and clinical service capacity.

- Closely manage regional, clinic, and provider-level reporting to track performance and identify and pursue improvement opportunities.

- Partner closely with the market clinical leader to achieve expected results and drive accountability across the region.

Data-Driven Operations

- Use data-driven insights to diagnose and continually improve performance issues.

- Leverage qualitative insights from workflow observation to drive consistent care model execution.

- Ensure operational standards and workflows are executed consistently across all clinics. Identify areas for iteration and improvement.

Workflow Optimization & Standards

- Launch and land new initiatives — centrally or regionally driven — that improve daily operations and patient outcomes.

- Lead change management for new workflows, systems, and corporate initiatives, ensuring teams are prepared, supported, and bought inEnsure that operational standards and workflows as designed are being executed consistently across all clinics.

- Feed insights back to the shared services team and serve as a bridge between the field and corporate.

Patient Experience & Access

- Own the patient experience across the region — leveraging feedback, incident reports, and frontline observations to continuously improve how families experience Brightline's care.

- Manage patient access, including waitlist management, panel sizing, and intake capacity, to ensure families can access care when they need it.

Quality, Compliance & Risk Management

- Ensure regional operations meet all applicable regulatory, accreditation, and quality standards relevant to behavioral health care delivery.

- Own regional incident management and risk escalation protocols, partnering with clinical leadership to address safety concerns promptly and systematically.

- Monitor clinical quality metrics and work cross-functionally to close gaps in care delivery standards.

Facilities & Clinic Expansion

- Serve as strategic owner of facilities across the region, addressing practical constraints that affect operations.

- Lead on-the-ground expansion execution for new clinic openings within the region — currently four clinics with a path to six.

Cross-Functional Collaboration & External Partnerships

- Build and maintain trust between Brightline senior leadership and regional and clinic-level teams.

- In collaboration with the Demand & Partnerships team, manage performance for key regional relationships and take high-impact actions to maintain and deepen those partnerships.

Requirements:

- 10+ years of professional experience, including at least 5 years in a general management or senior operational leadership role; Prior P&L ownership strongly preferred.

- Demon

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