Vice President, Creative and Brand

About this role

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Vice President, Brand & Creative

Job Title: Vice President, Brand & Creative Location: Boston, Phoenix, or Seattle office (Mon remote, Tues - Friday in office) Reports to: SVP, Marketing

Join Axon and Be a Force for Good

At Axon, we're on a mission to Protect Life. We're building the future of public safety through an ecosystem of connected devices, software, AI, robotics, drones, and real-time operations technologies that help save lives around the world.

As our products transform public safety, justice, and emergency response, our brand must do more than communicate what we build—it must inspire belief in why we build it.

We're looking for an exceptional Vice President of Brand to lead Axon's global creative and brand function. This leader will shape how the world experiences Axon across every touchpoint—from breakthrough campaigns and product storytelling to executive content, events, video, digital experiences, and employer brand.

This is a rare opportunity to steward one of the most meaningful technology brands in the world. You'll lead a team of designers, creatives, video producers, and storytellers responsible for bringing Axon's mission to life and ensuring our brand continues to scale alongside the company.

Your Impact

As Vice President of Brand, you will own Axon's global brand strategy, creative vision, and execution. You'll lead the teams responsible for creative development, visual design, video production, and tier-one campaign creative, ensuring every expression of the brand reflects the innovation, optimism, and mission-driven culture that define Axon.

You'll oversee a team of eight direct reports and partner closely with leaders across the Market teams, Digital, Communications, Product, and Executive Leadership to create work that drives awareness, engagement, trust, and business growth.

This role requires both strategic vision and operational excellence. You'll set the creative standard for the company while building scalable systems, processes, and talent that enable a world-class brand organization.

The ideal candidate is equally comfortable debating brand architecture with executives, reviewing campaign concepts with creatives, directing a commercial shoot, and helping shape the future of one of technology's most mission-driven companies.

What You'll Do

Lead Axon's Global Brand Vision

• Define and evolve Axon's global brand strategy, positioning, narrative, and visual identity.

• Ensure consistency and excellence across all brand touchpoints, channels, and experiences.

• Build and protect one of the most trusted and recognizable brands in public safety technology.

Own the Creative Function

• Lead the company's end-to-end creative organization, including design, video production, creative services, and campaign development.

• Establish creative standards, operating models, and workflows that enable exceptional output at scale.

• Elevate the quality, consistency, and effectiveness of creative work across the organization.

Drive Breakthrough Campaigns

• Oversee concept development and creative execution for Axon's most visible campaigns, launches, announcements, and brand initiatives.

• Ensure creative work is both emotionally compelling and strategically effective.

Lead Storytelling & Content Innovation

• Shape how Axon tells stories through video, digital content, events, customer narratives, executive visibility, and emerging media.

• Proactively identify new ways to showcase customer impact, innovation, and mission-driven storytelling.

• Champion innovative creative approaches that differentiate Axon in the market.

• Drive use of emerging AI technologies, balanced with traditional creative approaches to deliver impactful content and experiences.

Build and Develop Exceptional Teams

• Lead, coach, and inspire a high-performing team of creative leaders and specialists.

• Attract top-tier creative talent across design, video, production, and brand disciplines.

• Foster a culture of creativity, accountability, experimentation, and continuous improvement.

Partner Across the Business

• Serve as a strategic advisor to senior leaders and executives on brand, messaging, creative strategy, and storytelling.

• Partner with broader Marketing, Communications, Product, Sales, and Executive Leadership to ensure cohesive brand experiences across audiences.

What You Bring

• 8+ years of experience leading brand, creative, marketing, or design organizations, including significant experience in high-growth technology companies.

• Proven experience building and scaling global brands with measurable business impact.

• Track record of leading multidisciplinary creative teams across design, video, content, production, and campaign development.

• Strong portfolio demonstrating exceptional brand-building and creative leadership.

• Experience developing integrated campaigns that drive awareness, engagement, and business results.

• Ability to balance strategic thinking with hands-on creative leadership.

• Exceptional communication, storytelling, and executive influence skills.

• Experience managing and developing senior creative leaders.

• Deep understanding of modern brand building across digital, social, experiential, and emerging channels.

Preferred Qualifications

• Experience leading brand or creative functions for a public technology company.

• Experience in enterprise software, AI, hard

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