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US Marketing Manager- Trauma
Johnson & Johnson
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About this role
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com .
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Job Function: Marketing
Job Sub Function: Product Management
Job Category: People Leader
All Job Posting Locations: West Chester, Pennsylvania, United States of America
Job Description: Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery. Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech DePuy Synthes (DS) is the largest, most innovative and comprehensive orthopaedic business in the world. DS offers an unparalleled breadth and depth of products, services and programs in the areas of joint reconstruction, trauma, spine, sports medicine, neurological, craniomaxillofacial, thoracic, power tools and biomaterials. Building on the legacy and strengths of two great companies, more agile and better equipped to meet the needs of today’s evolving health care environment. With a focus on activating insights to develop innovative, comprehensive solutions, we are inspired to advance patient care in greater ways than either company could accomplish on its own.
DS Trauma is the worldwide leader in the development of products to treat orthopaedic trauma and other bone deformities. T he Marketing Manager, Trauma is responsible for the US downstream marketing of the Trauma & Extremities product portfolio. Primary activities include health of business analytics, base business sales support, new product launches, sales force and surgeon product education and promotional activities including professional society meeting strategy and execution.
This position is located in West Chester, PA and reports to the Senior Manager, US Trauma Marketing
Position Responsibilities: • Achieve annual US business plan objectives of sales, net income, gross profit, inventory and price • Lead and execute impactful US product launches including pricing strategy, promotional planning, sales force & surgeon product training, sales forecasting, customer targeting, inventory allocation and roll-out • Create strategy and execute marketing activities for national and regional professional society conferences and meetings • Serve as the subject matter expert for our products, key marketing strategies and products, key marketing strategies and products, procedures, surgical techniques and the innovation landscape • Partner closely with the Sales Teams to gather input on customer needs, ensure strong alignment with product strategy and develop relationships with surgeon customers and key targets • Work closely with manager to develop and execute effective business plan focused on driving growth and profitability • Deliver results through cross functional collaboration with key business partners including field sales organization, Franchise marketing, Professional Education team, Commercial Education team and other key partners • Identify and communicate targeting opportunities and business enhancements through robust analysis of the business to support technology upgrades and sales conversions • Cultivate positive relationships between marketing and sales teams and ensure focus on meeting customer’s need and be a positive agent for change within the organization
Qualifications / Requirements:
• A minimum of a Bachelor’s degree is required. An MBA is preferred. • A minimum of 5 years of dynamic business experience in any of the following areas: Marketing, Sales, R&D or related functions/business experience is required • A minimum of 2 years of experience in medical device or other healthcare regulated environment is preferred • Experience running medical device product lines, including leading product marketing and setting strategic direction for product portfolio is preferred • Orthopedics experience is strongly preferred • The ability to work in a hands-on, fast-paced, customer focused environment is required • Demonstrable experience developing and executing successful business plans, and marketing and launching new products, services and programs to the healthcare community is preferred • The ability to work effectively in an ambiguous environment and be comfortable making informed decisions with incomplete information is required • Demonstration of the ability to partner cross functionally in a matrixed organization, influencing without authority is required • The position is located West Chester, PA and may require up to 30% domestic travel, including some weekends.
Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as DePuy Synthes. The process of the planned separation is anticipated to be completed w
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