Thought Leader Marketing Liaison

About this role

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.   We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.   At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

The Opportunity   As our new Thought Leader Marketing Liaison you will play a central role in driving engagement strategy with national thought leaders and enhance our key partnerships with strategic initiatives that deliver against our core business objectives for Galderma’s first-in-class specialty biologic product with multiple indications. The role partners closely with key stakeholders within the US and global cross-functional teams as well as external partners. Provide subject-matter expert know-how when implementing Market Access & Pricing plans and programs to support integration of pricing and reimbursement, technology assessment, evidence-based review, and economic modelling. You will be responsible for leading and managing key regional payer accounts and Medicaid states to ensure favorable formulary status, overseeing all aspects of payer engagement and negotiations for their respective accounts aligned to Galderma’s broader market access strategy. Strong business acumen and relationships with key senior stakeholders at these regional payers will be critical for success in this role.

This position is a vital and strategic role within our growing market access team. As a key member of the market access team, you will actively monitor payer, IDN, policy, competitor, market conditions and contract performance via payer segmentation to inform critical decisions and shape future access strategies. This role is primarily focused on the preparation for the launch of Galderma’s first-in-class specialty biologic treatment, for atopic dermatitis and prurigo nodularis.

Specifically, you will engage with key decision makers on clinical effectiveness, formulary, health and technology assessments, communicating the value of Galderma’s products through pharmacoeconomic models, outcomes tools, and measures beyond randomized controlled trials (e.g., productivity, medical costs, etc.). You will also collaborate with cross-functional teams to implement and pull through market access strategies, gathering key insights in the field to inform business planning.

The position is a field-based role, requiring travel to customer accounts and Galderma HQ.

Key Responsibilities • Identify, cultivate, and maintain professional relationships with KOLs

• Develop and execute HCP engagement strategies to support shifting sentiment and developing Advocates and Champions for the brand

• Manage speaker bureau including supporting speaker training, compliance, and product theater speaker management

• Plan and execute brand KOL activity and meetings at key conferences

• Manage and/or advise on overall regional sponsorship budget, including recommendations, securement and execution

• Coordinate all necessary conference and speaker contracting and training requirements with agency vendor

• Partner with the HCP Marketing team to develop advisory board strategy, content, advisory recommendations, and attend advisory boards as appropriate

• Plan and execute KOL engagements and executive encounters at during field engagements, local, regional and national conferences

• Compliantly collaborate and communicate with the field commercial team on identified KOLs to ensure strategic and tactical cohesiveness.

• Serve as the point of contact to for KOLs to the organization and is responsible for collaborating with field sales to advise on promotional program implementation with speakers where needed.

• Share KOL insights with marketing and senior leadership and provide feedback to commercial leadership on various topics (directed insights) as requested.

• Identify, develop, and measure KOL advocacy aligned to key brand messages.

• Develop a strong understanding of the market and disease state, and identify short and long term opportunities to maximize brand and enterprise impact through professional engagements

• Develop and execute differentiating strategic initiatives and educational plans to pull through educational programming within region

• Support engagement and sphere of influence mapping strategy

Qualifications • 7+ years of experience in the pharmaceutical industry in one or more of the following: field sales leadership, TLL, product marketing, or medical/clinical field-based experience in the same or related therapeutic area

• Experience in dermatology/immunology biologic therapeutics

• Launch experience preferred

• Cross-functional experience required, proven track record of collaboration and coordinati

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